PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Lin, Pearl Creator / Instructor Yan, Shu Jing Keywords Festivals -- Marketing

Others

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.