Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

  • - This PDF is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Yan Shu Jing who provided information and insights for this PDF.