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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Huang, Tao Remove constraint Creator / Instructor: Huang, Tao Creator / Instructor Lin, Pearl Remove constraint Creator / Instructor: Lin, Pearl Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry Resource Type Others Remove constraint Resource Type: Others Year 2023 Remove constraint Year: 2023

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    Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

    Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

    The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
    Resource Type:
    Others