Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.

  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNjAwMTk0MDYwNA==.html
  • -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Huang Tao, who provided information and insights for this video.