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Results for: Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Creator / Instructor Zhang, Alan Remove constraint Creator / Instructor: Zhang, Alan Keywords Tourism -- Marketing Remove constraint Keywords: Tourism -- Marketing Resource Type Others Remove constraint Resource Type: Others Year 2023 Remove constraint Year: 2023

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    Macau Tower Convention and Entertainment Center | GreatCase100

    Macau Tower Convention and Entertainment Center | GreatCase100

    The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Macau (Special Administrative Region) Tourism -- Marketing
    Resource Type:
    Others