Macau Tower Convention and Entertainment Center | GreatCase100

The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.

  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNjAwMTk0MDUyNA==.html
  • -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Alan Zhang, who provided information and insights for this video.