PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Keywords Hotels -- Marketing Keywords Physical fitness centers Language English

Others

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.