JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.

  • - This PDF is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Wang Zhi Qiang who provided information and insights for this video.