Search OER Collection

Results for: Creator / Instructor Lin, Pearl Creator / Instructor Ren, Bolin Keywords Internet marketing Keywords Strategic alliances (Business) Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.

Subjects:

Hotel, Travel and Tourism

Keywords:

Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Keywords

Resource Type

Creator / Instructor

Year

Language

Used in

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results