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Want Want Group's Co-Branded Marketing Case Study | GreatCase100

This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
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  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NTc3NjYxNg==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Ren Bolin who provided information and insights for this video.
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