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  • Others 
    Forming, Storming, Norming, and Performing

    Forming, Storming, Norming, and Performing

    You can't just switch on teamwork. It takes time for a new team to "gel" and work to its full potential. What's more, team members go through stages as they move from strangers to co-workers.
    Bruce Tuckman's Forming, Storming, Norming, and Performing model describes these stages. When you understand Tuckman's model, you'll know how to help your new team to become effective – faster. Let's look at how.

    Keywords:
    Teams in the workplace Teams in the workplace -- Management
    Resource Type:
    Others
     
  • Others 
    The Nine Belbin Team Roles

    The Nine Belbin Team Roles

    Dr Meredith Belbin defines a 'Team Role' as one of nine clusters of behavioural attributes identified by his research at Henley as being effective in order to facilitate team progress.

    Keywords:
    Teams in the workplace Project management
    Resource Type:
    Others
     
  • Others 
    The Field Guide to Human-Centered Design

    The Field Guide to Human-Centered Design

    At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world. The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you're designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.

    Keywords:
    Design -- Psychological aspects Design -- Social aspects Human engineering
    Resource Type:
    Others
     
  • Others 
    Design Sprint

    Design Sprint

    The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology. The Design Sprint is a proven methodology for solving problems through designing, prototyping, and testing ideas with users. Design Sprints quickly align teams under a shared vision with clearly defined goals and deliverables. Ultimately, it is a tool for developing a hypothesis, prototyping an idea, and testing it rapidly with as little investment as possible in as real an environment as possible.

    Keywords:
    Design -- Psychological aspects Problem solving Creative ability in business
    Resource Type:
    Others
     
  • Others 
    Design Thinking Bootcamp Bootleg

    Design Thinking Bootcamp Bootleg

    The Design Thinking Bootcamp Bootleg is an overview of some of our most-used tools. The guide was originally intended for recent graduates of our Bootcamp: Adventures in Design Thinking class. But we’ve heard from folks who’ve never been to the d.school that have used it to create their own introductory experience to design thinking. The Bootcamp Bootleg is more of a cook book than a text book, and more of a constant work-in-progress than a polished and permanent piece. This resource is free for you to use and share—and we hope you do.

    Keywords:
    Creative thinking Design -- Psychological aspects Creative ability Product design Critical thinking
    Resource Type:
    Others
     
  • Others 
    Le Meurice Hotel | GreatCase100

    Le Meurice Hotel | GreatCase100

    This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
    Resource Type:
    Others
     
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    Hotel Mooncake Promotion | GreatCase100

    Hotel Mooncake Promotion | GreatCase100

    This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
    Resource Type:
    Others
     
  • Others 
    Disney Cruises | GreatCase100

    Disney Cruises | GreatCase100

    This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Cruise lines -- Marketing Disney Cruise Line
    Resource Type:
    Others
     
  • Others 
    Atour Light Hotel | GreatCase100

    Atour Light Hotel | GreatCase100

    This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others
     
  • Others 
    Xi Bei-I Love Oat | GreatCase100

    Xi Bei-I Love Oat | GreatCase100

    This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Valentine's Day Restaurants -- Marketing
    Resource Type:
    Others