Case Study

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Details

Author:

Li, Xin Yi
Lin, Pearl

Affiliation:

Hong Kong Polytechnic University

Year:

2023

Language:

English
Chinese

Publisher:

Hong Kong Polytechnic University

Keywords

Mid-autumn Festival
Festivals -- Marketing
Hospitality industry -- Marketing

Remarks

- This PDF is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Li Xin Yi who provided information and insights for this PDF.