Search Constraints

Number of results to display per page
Results for: Keywords Internet marketing Remove constraint Keywords: Internet marketing Keywords Tourism -- Marketing Remove constraint Keywords: Tourism -- Marketing

Search Results

  • Others 
    Marketing Plan for Sanya Xidao Characteristic Tourism Destination |GreatCase100

    Marketing Plan for Sanya Xidao Characteristic Tourism Destination |GreatCase100

    This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wang Xiaokkun, who provided information and insights for this video. This case discusses the marketing strategy adopted by the Sanya Xidao Characteristic Tourism Destination, an ancient fishing village with over 400 years of history. To increase its popularity and attract more visitors, the destination upgraded its facilities to integrate local cultural elements, collaborated with popular travel variety shows for promotional exposure, and leveraged social media marketing tactics like influencer partnerships and user-generated content. These efforts significantly increased the destination's popularity, becoming a top tourist attraction in Sanya. However, the case highlights the need for continuous innovation and a careful balance between maintaining the authenticity of the destination and avoiding excessive commercialization.
    本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝王曉昆為本視頻提供信息和見解。本案例討論了擁有400多年歷史的古老漁村三亞西島特色旅遊勝地所採取的行銷策略。為了提高知名度，吸引更多遊客，該目的地對設施進行了升級，融入了當地文化元素，與熱門旅遊綜藝節目合作進行宣傳曝光，並利用社交媒體行銷策略，如影響者合作夥伴關係和使用者生成的內容。這些努力使該目的地的受歡迎程度顯著提高，成為三亞的頂級旅遊景點。然而，該案例凸顯了持續創新的必要性，並在保持目的地的真實性與避免過度商業化之間保持謹慎平衡的必要性。

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Internet marketing China -- Hainan Sheng Tourism -- Marketing
    Resource Type:
    Others
     
  • Others 
    Litang Tourist Destination Marketing Case Study | GreatCase100

    Litang Tourist Destination Marketing Case Study | GreatCase100

    This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
    Resource Type:
    Others