Litang Tourist Destination Marketing Case Study | GreatCase100

This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.

  • 0:02:08
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzk1MDI3Mg==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Wang Yuyuan who provided information and insights for this video.