Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

The Westin Xiamen Hotel and Sen Ran Camping Health Journey | GreatCase100

The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
Resource Type:: Others

Courseware

The Value of Business Models

Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business.

Subjects:: Management
Keywords:: Business planning Strategic planning Industrial management
Resource Type:: Courseware

e-book

The Sustainable Business Case Book

The issue of sustainability and specifically sustainable business is of increasing interest and importance to students of business and also students in the sciences, government, public policy, planning and other fields. There can be significant benefits from students learning about sustainable business from the rich experiences of business practice. The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives. The Sustainable Business Case Book can be used as a stand-alone text or as a supplemental textbook for undergraduate courses that have an interest in sustainable business. While the book's primary focus is on the relationship between business and sustainability, the book can also be used in courses offered in fields other than business, including environmental and earth systems sciences, environmental studies, urban planning, economics and public policy. The first part of The Sustainable Business Case Book, Chapter 1 through Chapter 3, introduces students to the meaning of sustainability, and the practice of sustainable business. The introductory chapters also describe key concepts, analytical frameworks, and contextual information relevant for the understanding of business sustainability. Chapter 1, defines sustainability and describes how and why businesses choose to engage in sustainable practices and how sustainable business practices relate to corporate profitability and social responsibility. Chapters 2 and 3 provide important background and contextual information affecting sustainable business practice. Chapter 2, The Science of Sustainability, reviews scientific evidence about climate change and the human and business influences on climate change. Chapter 3, Sustainability, Public Policy and Business, describes the significant role of government and public policy in sustainability, including setting the rules, regulations and laws that define the market and market opportunities for sustainable business practice. After presenting a framework for understanding business engagement in sustainability and helping your students develop a core background of information on sustainable business seven case studies across the business disciplines illustrating business sustainability practices are presented. At the beginning of each case study chapter Learning Objectives are listed with major sustainable business points and principles that the case will illustrate and illuminate. Each case chapter includes listing of Key Takeaways, Key Terms and Exercises for students. In each case chapter, there are four main areas of focus: Context and motivating interest in sustainability for company; Description of the sustainable business practice and how it was implemented; Results in terms of changes in sales/revenues, costs, profits and competitive positioning from the sustainable business practice; Challenges and opportunities, and future considerations as a result of the company implementing the sustainable business practice.

Subjects:: Management
Keywords:: Business -- Environmental aspects Sustainable development Textbooks
Resource Type:: e-book

Video

The Surprising Ingredient That Makes Businesses Work Better

What is it about unfairness? Whether it's not being invited to a friend's wedding or getting penalized for bad luck or an honest mistake, unfairness often makes us so upset that we can't think straight. And it's not just a personal issue -- it's also bad for business, says Marco Alverà. He explains how his company works to create a culture of fairness -- and how tapping into our innate sense of what's right and wrong makes for happier employees and better results.

Subjects:: Management
Keywords:: Employee motivation Leadership Industrial management
Resource Type:: Video

e-book

The Story of Contract Law: Implementing the Bargain

This book is a companion volume to Volume I, "The Story of Contract Law: Formation." Volume I introduces students to law study and teaches basic doctrines of contract formation along with formation defenses. This book, Volume II, The Story of Contract Law: Implementing the Bargain, covers the rest of basic contract doctrine, namely, laws that1) determine the content of the bargain (plain meaning, usage and custom, good faith, mistake in transmission, parol evidence, and express and constructive conditions);2) govern the effect of events that occur after formation (impracticability, frustration, failure of consideration, and risk of loss);3) set remedies—rescission, damages, specific performance—available to courts when liability exists; and4) establish the rights of third parties in contracts by assignment or delegation or as third-party beneficiaries. This book includes many classic teaching cases and introduces new ones. The book also includes many problems, most based on actual cases. The book takes especial care with the doctrine of concurrent conditions, a common-law rule adopted in the late 1700s that required doctrinal readjustment across all the law governing contract performance and remedies. This volume also continues several themes from Volume I. Volume II continues to tie rules to contract law’s central structural idea, that of fair exchange. Also, to the extent helpful to student understanding, Volume II explains doctrines in part through their chronological development. The book introduces the doctrines in the order best conducive to students’ understanding contract law as a regulatory whole; for this volume, it is the order in which the doctrines arise in litigation. Finally, where possible, this volume repeats ideas at helpful points and suggests ties between doctrines so that the structural coherence of contract doctrine becomes easier to understand.

Subjects:: Law and Legislation
Keywords:: Deals Contracts United States Good faith (Law) Obligations (Law) Textbooks
Resource Type:: e-book

e-book

The Story of Contract Law: Formation

This book, revised as the Second Edition June 2017, is designed to teach contract doctrine beginning with the most fundamental concepts and building on these until the structure of contract doctrine as coherent and cohesive regulation appears. The order of presentation is, in fact, the order in which contract doctrine developed historically, but it is also, in general, the order in which arguments are introduced in litigation. The book begins with the most basic, core concept of contract law—exchange. The book teaches exchange using simple cases drawn from the actual development of the exchange concept's most obvious manifestation—the doctrine of consideration. These cases have basic but engaging facts. They do not take long to read, but they must be read carefully. They make an excellent introduction to law study. Logically, every doctrine of contract formation is centered on whether and when a fair exchange occurred. In litigation, the plaintiff alleges a promise and consideration—an exchange (a plausible one, and therefore fair enough at that point). Defenses to formation are a response to the allegation that a fair exchange occurred. Allegations of both promise and consideration show that the defendant assented. As between assent and exchange, exchange is the more fundamental concept, but because the law talks so often about assent, assent is covered at length afterward so that the function of the assent doctrines is apparent. Other doctrines, such as remedies (just an introduction in this first volume), waiver, seals, the Statute of Frauds, definiteness, and general public policy limitations are placed where students can best grasp their import in the context of the other doctrines. Along the way, most of the doctrines in the book are repeated in the cases, questions, or in class discussion. This repetition cements understanding, builds trust, and also allows students to see how the doctrines mesh together to regulate coherently.

Subjects:: Law and Legislation
Keywords:: Contracts Textbooks
Resource Type:: e-book

Others

The Red Tag System Used in the 5S Process

Learners read about a process for sorting items in the workplace. "Sort" is the first of the five steps in 5S.

Subjects:: Management
Keywords:: Work environment Organizational behavior Office management
Resource Type:: Others

Video

The Reality of Processes

An animation which illustrates from a real story. 3 students went to a very large IT company in Shanghai for summer placement and they found how difficult it was to capture or rediscover the business process in reality.

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Others

The Professional's Guide to Telephone Etiquette

Learners listen to effective techniques to successfully interact with customers via the telephone. They also submit their own suggested replies to customers in various scenarios. Topics include general telephone etiquette, dealing with angry callers, working with confused or unsure customers, and managing voicemail. A quiz completes this customer service activity.

Keywords:: Telephone etiquette Telephone in business
Resource Type:: Others

Video

The Production Possibility Model (Screencast)

In this learning activity you'll construct a production possibility model.

Subjects:: Economics
Keywords:: Production (Economics) Production possibility curve
Resource Type:: Video

e-book

The Power of Selling

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: … Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. … Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. … Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals. Kim Richmond's The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you're ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you're ready for this book. Check it out.

Subjects:: Marketing
Keywords:: Sales personnel Selling Textbooks Success in business
Resource Type:: e-book

Courseware

The Power of Microeconomics: Economic Principles in the Real World

In this course, you will learn all of the major principles of microeconomics normally taught in a quarter or semester course to college undergraduates or MBA students. Perhaps more importantly, you will also learn how to apply these principles to a wide variety of real world situations in both your personal and professional lives. In this way, the Power of Microeconomics will help you prosper in an increasingly competitive environment. Note that this course is a companion to the Power of Macroeconomics. If you take both courses, you will learn all of the major principles normally taught in a year-long introductory economics college course.

Subjects:: Economics
Keywords:: Microeconomics
Resource Type:: Courseware

Courseware

The Power of Macroeconomics: Economic Principles in the Real World

In this course, you will learn all of the major principles of macroeconomics normally taught in a quarter or semester course to college undergraduates or MBA students. Perhaps more importantly, you will also learn how to apply these principles to a wide variety of situations in both your personal and professional lives. In this way, the Power of Macroeconomics will help you prosper in an increasingly competitive and globalized environment.

Subjects:: Economics
Keywords:: Macroeconomics
Resource Type:: Courseware

Presentation

The Power of Competition: How to Focus the World's Brains on your Innovation Challenges

This video was recorded at MIT World Series: Back to the Classroom 2009. Cooperation may be making us "a little bit too nice" when it comes to innovation, suggests Fiona Murray. She believes there's nothing like competition for injecting energy into the process of solving key innovation problems, whether in business or society. Murray is convinced competition make ventures "more effective, more global, more inclusive and more democratic," all important dimensions for business in a flattening world. She describes the rapidly expanding R&D expenditures of India and China, including the vast numbers of Ph.D.s these nations are producing in science and engineering. The corporate sector has found building global R&D organizations and collaborations difficult. In this challenging environment, where the advantage goes to those firms snagging the best scientists, Murray believes "prizes are complementary mechanisms" for attracting global talent. Just like historic rivalries among great artists (Nb., Titian, Tintoretto, Veronese), or the race to discover the structure of DNA, "fierce competition" can yield "dramatic productivity" and innovation, especially when the right rewards are at stake. Murray cites the 18th century competition to invent a mechanism for determining a ship's longitude, which offered a 20 thousand-pound prize. She jumps to the present, with the X Prize Foundation and its various competitions to solve engineering challenges and societal problems, such as the three-person reusable spaceship, and a 100-mpg car -- each with a $10 million prize purse. But it's not just the money. Recent studies show that prizes prove alluring when they focus efforts and resources on a problem that people are already studying, offering fame and "putting fun back into innovation." The fascination skews rational calculations, with competitors often spending well beyond the amount offered to the winner. Corporations should adopt the prize mechanism, believes Murray, to help generate new ideas (such as new applications for Google's phone); or to help solve very specific problems. Campus competitions are up markedly, she notes, which might be a distraction for students at places like MIT. Start small and inside the organization first, creating a shared bulletin board and offering small prizes, she advises, which will "generate energy." Then take competition beyond the company. And don't forget, "the work must be fun" in order to "get a richer set of people to participate.

Subjects:: Management
Keywords:: Competition
Resource Type:: Presentation

Others

The Plan-Do-Check-Act Cycle

Students read how the Plan-Do-Check-Act Cycle is used in problem-solving and process improvement. In an interactive exercise, students organize process improvement steps following this model.

Subjects:: Management
Keywords:: Process control Industrial management
Resource Type:: Others

Others

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Museums -- Marketing Gu gong bo wu yuan (China)
Resource Type:: Others

Video

The New Open-Source Economics

Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization.

Subjects:: Economics
Keywords:: Online social networks Information technology -- Economic aspects Technological innovations -- Social aspects
Resource Type:: Video

e-book

The Legal and Ethical Environment of Business

Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life. The authors recognize that the sheer volume of information to be covered in a LEB course makes it one of the more challenging courses for the business undergraduate. Not only do typical LEB texts read like the first year curriculum at law school, but also the LEB course is grounded in the humanities, which can make the subject even more demanding for students who are also taking statistics, economics, finance, and accounting. Each chapter contains not only substantive law, but also illustrative videos, interactive exercises for hands-on learning, and discussion questions for critical thought. Additionally, each chapter presents ”A Question of Ethics“ section, which contains real world ethical dilemmas relevant to the topic under study. These videos, exercises, discussion questions, and ethics sections all provide opportunities for students to apply concepts that they are learning in the context of relevant LEB topics that shape or restrain actual decision-makers' actions. It's real world practice in the safety of the classroom environment. Lau & Johnson's The Legal and Ethical Environment of Business is a textbook that students will enjoy reading. This will encourage them to come to class prepared, and free you to teach the kind of course you want to teach. Request a desk copy and see for yourself.

Subjects:: Law and Legislation and Business Ethics
Keywords:: Business ethics Commercial law United States Textbooks
Resource Type:: e-book

e-book

The Law of Trusts

The use of testamentary trusts is becoming an important part of estate planning. As a result, students who want to make a living as probate attorneys will need to know how trusts fit into estate planning. In addition, bar examiners realize that it is important for students to have a basic knowledge of trust law. That realization will result in bar examination questions that test that knowledge. This book is designed for use as a supplementary text for a course on wills and trusts and the primary text in a seminar or course exploring the law of trusts.

Subjects:: Law and Legislation
Keywords:: Trusts trustees Textbooks
Resource Type:: e-book

Open (Access) Journal-Article

The Integration of Lean Management and Six Sigma Strategies to Improve the Performance of Production in Industrial Pharmaceutical, Vol. 13, No. 8 (2018) | International Journal of Business and Management | CCSE

The aim of this paper is to identify the lean management and Six Sigma strategies to improve production performance in pharmaceutical companies through the ...

Subjects:: Management and Business Information Technology
Keywords:: Pharmaceutical industry -- Quality control Production management Six sigma (Quality control stard)
Resource Type:: Open (Access) Journal-Article

Presentation

The Innovation Economy: How Technology Is Transforming Existing Industries and Creating New Ones

This video was recorded at MIT World Series - 2002 TR100 Symposium. This session provides a preview of what's new since The Innovator's Dilemma. Most people are convinced that the process of innovation is inherently afflicted by random events. While this is undoubtedly true, Professor Christensen has come to believe that innovation is much less random than many have supposed. In his talk, he describes the variables that affect the probability of success, which management can capably understand and control.

Subjects:: Management and Business Information Technology
Keywords:: Technological innovations Technological innovations -- Management
Resource Type:: Presentation

Video

The Hidden Force in Global Economics: Sending Money Home

In 2013, international migrants sent $413 billion home to families and friends — three times more than the total of global foreign aid (about $135 billion). This money, known as remittances, makes a significant difference in the lives of those receiving it and plays a major role in the economies of many countries. Economist Dilip Ratha describes the promise of these “dollars wrapped with love” and analyzes how they are stifled by practical and regulatory obstacles.

Subjects:: Economics
Keywords:: Emigrant remittances
Resource Type:: Video

Video

The Global Business Next Door

When you think "global company," what do you imagine? A massive conglomerate? A far-reaching tech corporation? Scott Szwast reveals that our image of the global business is wrong – 98% of US exporters are in fact companies with less than fifty employees. And yet, this only includes 1% of all US businesses. He explains why so many companies hesitate to leap across the border - and why they need to make the jump.

Subjects:: Management
Keywords:: International business enterprises Industrial management
Resource Type:: Video

Video

The Future of Business is The "Mesh"

Lisa Gansky, author of "The Mesh," talks about a future of business that's about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries -- from music to cars -- show how close we are to this meshy future.

Keywords:: Information technology Entrepreneurship New business enterprises
Resource Type:: Video

Others

The Five Whys

The learner will explore the techniques used to identify cause-and-effect relationships of a particular problem.

Subjects:: Management
Keywords:: Root cause analysis Problem solving
Resource Type:: Others

Others

The Federal Reserve System

Students read about the Federal Reserve System's structure and goals and the tools it uses to control the flow of money and credit in the economy. At the end of this activity, learners are asked to write how they would solve specific economic problems if they served on the Fed's Board of Governors.

Subjects:: Economics and Finance
Keywords:: Money supply Fiscal policy Macroeconomics
Resource Type:: Others

e-book

The Ethics of Tax Lawyering

This chapter's objective is to raise interesting tax ethics issues in practical contexts. There are 43 notes and questions to prompt and guide discussions, and primary source materials to inform the discussions (e.g., cases, IRC provisions, and Circular 230 excerpts). These Teaching Notes flesh out the notes and questions, summarize the cases, and provide additional information and suggestions for readings. Of course, the ultimate test for casebook materials lies in student interaction based on the materials, so I assigned the materials to my students, and, taking their reaction into account, I have made suggestions below as to materials to eliminate or emphasize in customizing for your own class. Faculty materials also available: In addition to the free, open learning materials for students listed above, this eLangdell chapter includes a teacher's manual. Faculty and staff at CALI member schools can access this and other faculty-only materials by logging in to eLangdell with their cali.org username and password. Contact CALI if you have questions.

Subjects:: Business Ethics
Keywords:: Lawyers Tax lawyers Legal ethics Textbooks
Resource Type:: e-book

e-book

The Economics of Food and Agricultural Markets - 2nd Edition

The Second Edition of Economics of Food and Agricultural Markets (2019) is written for applied intermediate microeconomics courses. The book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, labor markets, and natural resource sectors. The field of agricultural economics is relevant, important and interesting. The study of market structures, also called industrial organization, provides powerful, timely, and useful tools for any individual or group making personal choices, business decisions, or public policies in food and agricultural industries. Readers will benefit from a large number of real-world examples and applications of the economic concepts under discussion. The book introduces economic principles in a succinct and reader-friendly format, providing students and instructors with a clear, up-to-date, and straightforward approach to learning how a market-based economy functions, and how to use simple economic principles for improved decision making. The principles are applied to timely, interesting, and important real-world issues through words, graphs, and simple algebra and calculus. This book is intended for students who study agricultural economics, microeconomics, rural development and/or environmental policy. The goal of the book is to encourage students to learn to “think like an economist” through application of benefits and costs to every decision, idea, and strategic decision. This objective is accomplished by including extended examples that cover a broad range of topics including the analysis of consumer decisions, supply and demand, and market efficiency; the design of pricing strategies; advertising and marketing decisions; and public policy analysis. Contents The book begins with a review and introduction of economic principles, including markets, scarcity, and the scientific method. Supply and demand are examined carefully and completely, with numerous real-world examples. The power of the market model is employed to explain and predict economic phenomena and current events. Elasticities are defined, explained, and put to use in decision making for all individuals, businesses, and policy makers. Next, the motivation for and consequences of globalization, immigration, and international trade are explored. Government policies are surveyed, including taxes, subsidies, trade policies, and immigration policies. Monopoly and monopsony are presented, using numerous real-world examples and anecdotes. Pricing strategies are comprehensively discussed, including price discrimination, peak-load pricing, two-part pricing, bundling, and advertising. Monopolistic competition and oligopoly are defined, explained, and used to understand real-world markets. Game theory, or strategic decision making, is introduced and used to demonstrate how to make better decisions in numerous situations when other individuals and groups are affected by a choice or strategy. Repeated games, sequential games, and first-mover advantage are carefully presented and considered.

Subjects:: Economics
Keywords:: Food industry trade Food industry trade -- Management Agriculture -- Economic aspects Textbooks
Resource Type:: e-book

Presentation

The Cognitive Dissonance of Living in a world of "Big Data"

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Big data -- Social aspects Big data
Resource Type:: Presentation

Others

The Coding Train

Welcome to the Coding Train with Daniel Shiffman! A community dedicated to learning creative coding with beginner-friendly tutorials and projects on YouTube and more.

Subjects:: Computing
Keywords:: Coding theory Computer programming
Resource Type:: Others

Others

The Case for Process Improvement: A Financial Example

Students read how profits can be doubled with the elimination of only a fraction of the "waste" in a company's operation.

Subjects:: Management
Keywords:: Workflow -- Management Process control Production management
Resource Type:: Others

Video

The Case for Letting Business Solve Social Problems

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit -- which lets that solution grow.

Subjects:: Management
Keywords:: Social change Industries -- Social aspects Business enterprises
Resource Type:: Video

Video

The Business Logic of Sustainability

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

Subjects:: Management and Marketing
Keywords:: Leadership Sustainable development Business -- Environmental aspects Industrial management
Resource Type:: Video

e-book

The Business Ethics Workshop

Ethics is about determining value; it's deciding what's worth doing and what doesn't matter so much.Business ethics is the way we decide what kind of career to pursue, what choices we make on the job,which companies we want to work with, and what kind of economic world we want to live in and thenleave behind for those coming after. There are no perfect answers to these questions, but there's adifference between thinking them through and winging it. The Business Ethics Workshop provides aframework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.

Subjects:: Business Ethics
Keywords:: Business ethics Textbooks
Resource Type:: e-book

Video

The Business Case for Working with Your Toughest Critics

As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.

Subjects:: Management
Keywords:: Sustainable development Organizational change Industrial management
Resource Type:: Video

Video

The Business Benefits of Doing Good

"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.

Subjects:: Corporate Social Responsibility
Keywords:: Industries -- Social aspects Social responsibility of business
Resource Type:: Video

Others

The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
Resource Type:: Others

Video

The Basics of AI for Business

On the TED@BCG stage, AI pathfinder Philipp Gerbert dispels the myth of AI as a complex and mysterious tool for business. In reality, he says, even those of us outside Silicon Valley can have an intimate understanding of AI and put it to work today. Gerbert walks us through the ABC's of AI and what it can mean for your organization.

Keywords:: Business enterprises -- Technological innovations Artificial intelligence
Resource Type:: Video

Others

The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
Resource Type:: Others

Others

Test Your Business Etiquette

Learners consider a variety of business etiquette situations and determine if the response given is appropriate or inappropriate.

Keywords:: Interpersonal relations Business etiquette
Resource Type:: Others

e-book

Technical project management in living and geometric order

"This book is organized around the fifteen lessons of a Technical Project Management course, with an emphasis on the connections between the various stages and practices of technical project management. After all, in practice, a project manager must continually draw on a wide base of knowledge, connecting, for instance, effective negotiating techniques with best practices for scheduling and resource allocation. No phase of a project unfolds in complete isolation from other phases of the project. Everything is connected. Our goal in this book is to create doors and windows in the normally self-contained silos of activities involved in technical project management, drawing connections between planning and risk management, between risk management and ethics, between ethics and supply chain management, just to name a few of the many connections you will read about in this book"--BCcampus website.

Subjects:: Management
Keywords:: Project management Leadership
Resource Type:: e-book

Presentation

Technical and Business Innovation

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

e-book

Technical Project Management in Living and Geometric Order

The Technical Project Management class is designed to help students build on their past experiences and develop effective strategies for managing complex technical projects, with an emphasis on applying project management concepts to real-world problems. In the weekly web conferences, the class comes together in community to discuss the lesson topics, considering the practical applications of the concepts in each subject area.

Subjects:: Management
Keywords:: Management Textbooks
Resource Type:: e-book

Others

Teamwork Outside the Box

The learner will examine strategies for evaluating new ideas and accepting change that will enhance teamwork

Subjects:: Management
Keywords:: Teams in the workplace
Resource Type:: Others

Others

Task Roles in Effective Teams

The learner will identify individual roles that help teams accomplish goals.

Subjects:: Management
Keywords:: Teams in the workplace
Resource Type:: Others

Others

Taizhou Crowne Plaza Hotel | GreatCase100

This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
Resource Type:: Others

e-book

Taiwan eBook (Economy and Finance)

Contains freely accessible academic books in Chinese in the area of humanities, social sciences, philosophy, medicine, economy & finance.

Subjects:: Economics and Finance
Keywords:: Economics Finance
Resource Type:: e-book

e-book

Sustaining the Commons

This textbook discusses the main framework, concepts and applications of the work of Elinor Ostrom and her colleagues for an undergraduate audience. We began teaching a course on collective and the commons in 2007 at Arizona State University. Initially we made use of Ostrom's classic book “Governing the Commons”, but this book was not written for an undergraduate audience. Moreover, many new insights have been developed since the 1990 publication of “Governing the Commons”. Therefore we decided to write our own textbook, which we have been using since the Spring of 2012. In this book you will learn about institutions–the rules and norms that guide the interactions among us. Those rules and norms can be found from traffic rules, rules in sports, regulations on when and where alcohol can be consumed, to constitutional rules that define who can become president of the United States of America. Rules and norms guide us to cooperative outcomes of so-called collective action problems. If we rely on voluntary contributions only to get anything done, this may not lead to the best results. But research also shows that coercion of people to comply to strict rules do not necessary lead to good outcomes. What combination of sticks and carrots is needed to be successful to solve collective action problems such as sustaining the commons? The book is based on the work of Elinor Ostrom and her colleagues. Ostrom is best known as the 2009 co-recipient of the Nobel Prize in Economics “for her analysis of economic governance, especially the commons”. Elinor Ostrom was a professor at Indiana University since the mid 1960s, and a part-time research professor at Arizona State University since 2006. She was active in research and teaching until her death at the age of 78 on June 12, 2012.

Subjects:: Economics and Social Sciences
Keywords:: Economics Social sciences Textbooks
Resource Type:: e-book

e-book

Sustainability, Innovation, and Entrepreneurship

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.

Subjects:: Management
Keywords:: Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
Resource Type:: e-book

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results