The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

  • - This PDF is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Xu Yi Li who provided information and insights for this PDF.