PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Huang, Wei Creator / Instructor Lin, Pearl Keywords Cirque du Soleil Keywords Hotels -- Marketing Language Chinese

Others

Cirque du Soleil | GreatCase100

The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.