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Cirque du Soleil | GreatCase100
The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.
- 0:01:08
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Huang Wei who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5Mjg0NTg4NA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.