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Results for: Keywords Hospitality industry -- Marketing Keywords Special events -- Management Language English Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management

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Others
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Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:

Hotel, Travel and Tourism

Keywords:

Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing

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Others

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The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

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