PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Xiong, Xin Keywords Weddings Resource Type Others

Others

Hotel Wedding and Business Events Promotion | GreatCase100

This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.