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Hotel Wedding and Business Events Promotion | GreatCase100
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- 0:01:56
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjQ0NTQxMg==.html
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Xiong Xin who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.