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MOOC
The course aims to enable students to master the sounds of Cantonese and conduct basic conservations in Cantonese. It is suitable for learners of the following 3 categories:
(1) People from Hong Kong who may be expatriates, international students, ethnic minorities;
(2) People from the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) who may be expatriates;
(3) People from all over the world who may be heritage speakers of Cantonese, plan to study/work in Hong Kong/ the GBA, tourists… etc.
In fact, anyone who is interested in learning Cantonese are welcomed to join this course!
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- MOOC
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Others
粵語,又稱「廣東話」,是香港最常用的語言。來自世界各地的學生可透過學習粵語,認識生活中常用的粵語詞句,應付日常溝通需要,從中更好地了解香港,融入香港。為此,我們開發了一個量身定制的在線粵語學習平台──翻轉粵語教室,按大學課程所學,制作相關的多媒體自習材料,讓學生可於上課前,利用網絡、智能手機等學習工具預習各單元的學習內容,然後回校再進行互動的粵語學習,提升學習成效。
- Subjects:
- Chinese Language, Communication, and Foreign Language Learning
- Keywords:
- China -- Hong Kong Cantonese dialects
- Resource Type:
- Others
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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Video
Have you ever come across times when you get particularly nervous, say during a presentation, you find it extra hard to speak smoothly? Most of us may stop at times when we talk, so how do we differentiate between Normal Dysfluency and Stuttering? Are kids struggling with words due to language ability or are they stuttering? Will they naturally outgrow stuttering? How do speech therapists help adults and children who stutter?
大家有否試過在某些時間特別緊張,例如在發佈會中,你覺得難以流暢地說話? 其實每一個人說話時也會有停頓的時候,到底我們如何分辨「口吃」和正常的不流暢呢? 孩子到底是口吃還是因語言能力較弱而在找字呢?是否長大後自然會沒有口吃的問題? 言語治療師可以如何幫助受口吃困擾的小孩和成人呢?
- Subjects:
- Health Sciences and Communication
- Keywords:
- Stuttering Speech disorders
- Resource Type:
- Video
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Video
A short video on dysgraphia for the general public.
[讀寫障礙 - 書寫困難] 有沒有家長發現學童無論重複抄寫多少次,還是難以記住如何寫字,默書成績更是強差人意?有時候他們會寫字出格、混淆筆劃等,有時候他們可能寫了一半又寫不下去,到底為什麼會這樣的呢?言語治療師如何可以幫助他們呢?我們聽一聽讀寫專家 - 劉博士的解說。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Agraphia Writing Language disorders
- Resource Type:
- Video
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Video
A short video on self description for the general public.
上一集,我們為大家介紹了「平行描述」的促進語言發展技巧,讓小孩一面玩耍,一面吸收家長的語言輸入。今集我們會介紹另一個技巧 - 「自行描述」,家長們可以一起試一試運用這些技巧,讓孩子邊玩邊學習!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
-
Video
A short video on parallel description for the general public.
我們經常聽說小孩可以一面玩耍一面學習,除了學習遊玩技巧外, 原來家長作爲小孩的主要溝通對象,是可以爲他們營造一個良好的語言學習環境, 從而促進語言發展。今集,我們會為大家講解和示範其中一種「促進語言發展技巧」 - 自行描述。大家一起看看到底如何能夠做到自行描述吧!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
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Video
A short video on autism for the general public.
近期,我們經常會聽到有關自閉症的案例, 知道自閉症對於患者及家人都會帶來很大的影響和困擾,究竟什麼是自閉症?(0:45) 有什麼病癥會與自閉症會同時出現?(1:21) 自閉症對於語言有影響嗎?(3:06) 如何可以及早發現自閉症傾向?(4:10) 有沒有藥物可以治療自閉症?(5:20) 對於高功能自閉症,大家也有不同的迷思 (2:24),一起聽聽專家的解說吧!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Autism
- Resource Type:
- Video
-
Video
A short video on language development for the general public.
[牙牙學語] 普遍來說,幼童6個月時,就會開始有牙牙學語的聲音,到了一歲,就會開始說有意思的單字或詞語。有家長會問:「如果我孩子到了一歲只會發出『咿咿呀呀』的聲音,甚至於還沒開口發聲,到底是什麼問題呢?是否代表他們完全還沒發展語言?其他幼童說的單字又是什麼呢?」我聽一聽言語治療臨床導師,楊浩怡姑娘的解說。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language
- Resource Type:
- Video
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Video
A short video on game and language development for the general public.
[遊戲及語言發展] 為了贏在起跑線上,很多家長會帶幼童參加playgroup或興趣班,但其實是否必要呢,而且是否能取代幼童和家長之間的遊玩?遊戲究竟對幼童有多重要?(1:22) 市面上玩具五花八門,家長如何選擇?幼童在不同階段適合玩什麼玩具?(2:07) 隨著科技發達,一些家長會讓幼童使用平板電腦等電子產品學習語言和玩遊戲,是否妥當呢?(4:00) 大家一起聽聽專家的說法! 如大家想詳細知道如何透過不同遊戲引導小孩和提供適當語言輸入,請留意下一集!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
-
Video
A short video on speech disorder for the general public.
[發音障礙]你的孩子說話時會否發音不準導致口齒不清,令你難以理解他的意思?甚至嚴重到被朋友取笑而不敢多說? 究竟什麼時候需要言語治療的介入呢?想了解多一點,不妨看看我們的短片。
- Subjects:
- Health Sciences and Communication
- Keywords:
- Speech therapy Speech disorders
- Resource Type:
- Video
-
Video
A short video on dyslexia for the general public.
許多小朋友可能喺學習中文字時會遇上困難,花上很多時間溫習默書和考試但成績仍然強差人意,對文字和功課產生恐懼或厭惡, 他們有可能正受讀寫障礙的困擾。究竟什麼是讀寫障礙?我們如何地識別讀寫障礙既兒童呢?坊間流傳不同治療方法,是否有效?
- Subjects:
- Health Sciences and Communication
- Keywords:
- Reading disability Dyslexia Language disorders
- Resource Type:
- Video
-
Video
Technology should work for us, but what happens when it doesn't? Comedian Chuck Nice explores the unintended consequences of technological advancement and human interaction -- with hilarious results.
- Subjects:
- Technology and Communication
- Keywords:
- Digital media -- Social aspects Social media society Technological innovations -- Social aspects
- Resource Type:
- Video
-
Video
iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.
- Subjects:
- Technology, Communication, and Storytelling
- Keywords:
- Social media Digital storytelling
- Resource Type:
- Video
-
Video
"Complete silence is very addictive," says Rebecca Knill, a writer who has cochlear implants that enable her to hear. In this funny, insightful talk, she explores the evolution of assistive listening technology, the outdated way people still respond to deafness and how we can shift our cultural understanding of ability to build a more inclusive world. "Technology has come so far," Knill says. "Our mindset just needs to catch up."
- Subjects:
- Health Technology and Informatics and Communication
- Keywords:
- Deafness -- Social aspects Hearing aids -- Technological innovations
- Resource Type:
- Video
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Others
Learners are shown questions to ask themselves before they speak. They evaluate three responses according to the criteria presented. This activity has audio content.
- Subjects:
- Sociology and Communication
- Keywords:
- Interpersonal communication Oral communication
- Resource Type:
- Others
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MOOC
Whatever your academic background, developing a set of soft skills is a key factor in your career. Having your own business and developing a corporate career will depend on the way the world looks and the speed in which decisions are made.
The MicroMasters program: Professional skills: negotiation and leadership of Tecnológico de Monterrey, is composed of professional postgraduate courses based on the Full-Time Master in Business Management. The MicroMasters program certificate will allow you to consolidate the professional skills that will launch your career such as negotiation, leadership, communication and critical thinking. Take the first steps in an exponential professional career and redefine your goals in a global, diverse and challenging environment in the leading business school in Latin America.
- Subjects:
- Communication
- Keywords:
- Communication Leadership
- Resource Type:
- MOOC
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e-book
"Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change"--BC Campus website.
- Subjects:
- Communication
- Keywords:
- Textbooks Mass media culture
- Resource Type:
- e-book
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e-book
"This books provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments.This text is adapted from Business Communication for Success. This 2018 adaptation has significantly reduced the size and scope of the original publication and added Canadian examples. This open textbook is designed in 12 chapters featuring a spectrum of current and relevant Canadian business communication topics."--BC Campus website.
- Subjects:
- Communication and English Language
- Keywords:
- Business communication Textbooks
- Resource Type:
- e-book
-
e-book
"No matter what your field is, having professional communication skills are essential to success in today's workplace. This book covers key business communications topics that will help you in your career, including intercultural communication, team work, professional writing, audience analysis and adapting messages, document formatting, oral communication, and more."--BC Campus website.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book
-
e-book
"This Open Educational Resource (OER), developed by Olds College is collaboration with the Government of Alberta, is a series of modules intended for use in Higher Education courses or by independent learners. This resource is useful for instructors whose courses cover introductory communication skills, workplace communication, technical communication, or business writing. It contains four modules (Foundations, Writing, Presentations, and Interpersonal), each with its own lesson plans, assessments, and supporting materials. Below, you will find online access to the entire series, plus an instructor overview of the modules. For the PDF and editable files, and instructor resources for each individual module, select the FIND links below"--BC Campus website.
- Subjects:
- Communication and English Language
- Keywords:
- Business writing Communication Textbooks Communication of technical information
- Resource Type:
- e-book
-
e-book
"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book's title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well."--BCcampus website.
- Subjects:
- Communication and Cultural Studies
- Keywords:
- Culture Mass media Social media Textbooks
- Resource Type:
- e-book
-
e-book
"This book is an introduction to communication theory - the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other."--BCcampus website.
- Subjects:
- Communication
- Keywords:
- Textbooks Communication
- Resource Type:
- e-book
-
e-book
This book is intended for use in a large introductory class in new media in a program that covers the “full-stack” including critical/cultural studies, media management, diffusion of innovation, and synthetic media production. The first half of this basic sequence covered new media and democracy, finance, intellectual property law, basic games, and transmedia. The second half of the sequence covers many topics related to aesthetics, design, technology, and methodology. To that end, this book needed to be written so that it would be helpful for many different professors and trajectories of study. This book is in neither engineering, social science, nor the humanities, but also all of those. At the same time, this is a program in the Communication Studies and Media Studies traditions of the United States and that texture will come across.
- Subjects:
- Communication
- Keywords:
- Mass media -- Social aspects Mass media -- Influence Mass media -- Political aspects Communication Textbooks Mass media -- Technological innovations
- Resource Type:
- e-book
-
e-book
The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.
- Subjects:
- Journalism and Communication
- Keywords:
- Information literacy Textbooks
- Resource Type:
- e-book
-
e-book
Welcome to Writing for Electronic Media, an OER textbook. OER stands for Open Educational Resource, which means it’s free for all who access. Since it is electronic, I will do what I can to keep it updated with the changing media. People’s viewing habits are changing as they migrate to mobile sources, social media, and kitten videos.Television News is still a dominant #1 source, and radio is still the safest way to stay informed in your car. Hopefully, you already have some journalism background. This book does not teach the who, what, when, where, why, and how of reporting; its goal is to teach how to present the journalism you already know via electronic media, primarily television.
- Subjects:
- Communication
- Keywords:
- Mass media -- Authorship Television broadcasting of news Textbooks
- Resource Type:
- e-book
-
e-book
When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book
-
e-book
Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change. This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form. You can view the book's Review Statement for more information about reviewers and the review process. An Accessibility Assessment for this is book has also been prepared to see how this book meets accessibility standards.
- Subjects:
- Communication
- Keywords:
- Mass media -- Social aspects Mass media Textbooks Mass media -- Influence
- Resource Type:
- e-book
-
e-book
The text provides an upper-level undergraduate introduction and explanation of the social and cognitive processes involved in human communication, focusing on how people create understanding.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book
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e-book
This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.
- Subjects:
- Management and Communication
- Keywords:
- Digital media Entrepreneurship Journalism Communication technology Multimedia communications Textbooks
- Resource Type:
- e-book
-
e-book
Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing this textbook was to create a resource specifically focused on and applicable to the kinds of communication skills most beneficial to the students who take our courses. Therefore, this textbook focuses on developing both technical and professional communication skills and will help readers practice strategies for critically analyzing audiences and contexts, real-world applications of rhetorical principles, and skills for producing documents (reports, proposals, instructions), presentations, videos, and wide variety of other professional communications.
- Subjects:
- English Language and Communication
- Keywords:
- Report writing Textbooks Telecommunication Technical writing
- Resource Type:
- e-book
-
e-book
In Exploring Public Speaking, especially in its second through fourth editions, we have attempted to create a usable, zero-cost textbook for basic public speaking courses or courses that include basic public speaking skills as one of their primary learning outcomes. The free, open nature of the text means that instructors are able to use all or part of it, and add their own materials. We believe this text addresses all the subjects that traditional publishers’ books would address in an appropriate writing style and with appropriate college-level learning theory in mind. The appendices address some additional topics that might be excluded from most texts, but that we believe add to the experience: learning theory, plagiarism, speaking online, speaking to diverse audiences, and humor in public speaking. In the third and fourth editions we have added “case study” examples and some different outline samples. We think this book is especially useful in coverage of PowerPoint, audience analysis and responsiveness, ethics in public speaking, persuasion, special occasion speeches, and structure of speeches. Because it was written by communication professors with decades of experience in the classroom, we are aware of the needs of basic public speaking students. Three ancillaries are currently available: electronic “flash cards” for study, PowerPoint slide decks on the 15 main chapters, and test banks for the 15 main chapters. As the website is developed, it will include videos of student speeches.
- Subjects:
- Communication
- Keywords:
- Public speaking Textbooks
- Resource Type:
- e-book
-
e-book
Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.This text is open under a Creative Commons NZ BY license.
- Subjects:
- Communication
- Keywords:
- Mass media -- Study teaching (Higher) Textbooks
- Resource Type:
- e-book
-
e-book
The second in a two-volume set, A Theory of Literate Action draws on work from the social sciences—and in particular sociocultural psychology, phenomenological sociology, and the pragmatic tradition of social science—to "reconceive rhetoric fundamentally around the problems of written communication rather than around rhetoric's founding concerns of high stakes, agonistic, oral public persuasion" (p. 3). An expression of more than a quarter-century of reflection and scholarly inquiry, this volume represents a significant contribution to contemporary rhetorical theory.
- Subjects:
- English Language and Communication
- Keywords:
- Rhetoric Textbooks Written communication
- Resource Type:
- e-book
-
e-book
The first in a two-volume set, A Rhetoric of Literate Action is written for "the experienced writer with a substantial repertoire of skills, [who] now would find it useful to think in more fundamental strategic terms about what they want their texts to accomplish, what form the texts might take, how to develop specific contents, and how to arrange the work of writing." The reader is offered a framework for identifying and understanding the situations writing comes out of and is directed toward; a consideration of how a text works to transform a situation and achieve the writer's motives; and advice on how to bring the text to completion and "how to manage the work and one's own emotions and energies so as to accomplish the work most effectively."
- Subjects:
- English Language and Communication
- Keywords:
- Rhetoric Textbooks Written communication
- Resource Type:
- e-book
-
e-book
Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.
- Subjects:
- Communication
- Keywords:
- Communication Textbooks
- Resource Type:
- e-book
-
e-book
Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout. The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.
- Subjects:
- Communication
- Keywords:
- Mass media -- Study teaching Communication -- Research -- Methodology Mass media -- Research -- Methodology Textbooks
- Resource Type:
- e-book
-
e-book
According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
- Subjects:
- Communication
- Keywords:
- Hbooks manuals etc. Mass media Social media Textbooks
- Resource Type:
- e-book
-
e-book
Stand up, Speak out: The Practice and Ethics of Public Speakingfeatures two key themes. First it focuses on helping students become more seasoned and polished public speakers, and second is its emphasis on ethics in communication. It is this practical approach and integrated ethical coverage that setsStand up, Speak out: The Practice and Ethics of Public Speakingapart from the other texts in this market.
- Subjects:
- Communication
- Keywords:
- Communication -- Moral ethical aspects Public speaking Textbooks
- Resource Type:
- e-book
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e-book
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
- Subjects:
- Marketing and Communication
- Keywords:
- Sales promotion Advertising Marketing Textbooks
- Resource Type:
- e-book
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Video
A short video on aphasia for the general public.
什麼是失語症?為什麼會有失語症? 為什麼中風後會不懂得說話?又或者聽完他人說話完全沒有反應,好像聽不懂? 或者似乎聽得明白,想說話回應但總是話到嘴邊又說不出?這可能是由失語症引致,想進了解失語症的成因及症狀,請觀看短片簡介
- Subjects:
- Communication
- Keywords:
- Aphasia Speech therapy Cerebrovascular disease -- Patients
- Resource Type:
- Video
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Video
A short video on dysphagia (also known as swallowing disorder) for the general public
- Subjects:
- Communication
- Keywords:
- Deglutition disorders -- Treatment Deglutition disorders
- Resource Type:
- Video
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Others
The visiting professor of Creative Media, Stig Abell delivers a series of lectures about the current trends in reporting media.
- Subjects:
- Journalism and Communication
- Keywords:
- Reporters reporting Journalism
- Resource Type:
- Others
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e-book
Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.
- Subjects:
- Communication
- Keywords:
- Communication Mass media Mass media culture
- Resource Type:
- e-book
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e-book
Open Textbook Library provides free, peer-reviewed and openly-licensed textbooks.
- Subjects:
- Communication
- Keywords:
- Interpersonal communication English language -- Business English Communication Public speaking
- Resource Type:
- e-book
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Courseware
In this course, students develop and polish communication strategies and methods through discussion, examples, and practice with an emphasizes on writing and speaking skills necessary for effective leaders. The course includes several oral and written assignments which are integrated with other subjects, and with career development activities, when possible.
- Subjects:
- Management and Communication
- Keywords:
- Business presentations Leadership Business communication
- Resource Type:
- Courseware
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Courseware
This course introduces interactive oral and interpersonal communication skills critical to leaders, including strategies for presenting to a hostile audience, running effective and productive meetings, active listening, and contributing to group decision-making. There are team-run classes on chosen communication topics, and an individual analysis of leadership qualities and characteristics. Students deliver an oral presentation and an executive summary, both aimed at a business audience.
- Subjects:
- Communication
- Keywords:
- Interpersonal communication Business communication
- Resource Type:
- Courseware