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Results for: Creator / Instructor Lin, Pearl Creator / Instructor Xu, Cheng Min Resource Type Others

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"A Bite of Huayi"- IHG Inter-Continental Group Huayi Hotel | GreatCase100

Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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