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"A Bite of Huayi"- IHG Inter-Continental Group Huayi Hotel | GreatCase100
Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- 0:02:45
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Xu Cheng Min who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzc4OTAzNg==.html