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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Zhang, Fei Keywords Target marketing

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Crowne Plaza Chengdu West | GreatCase100

The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing

Resource Type:

Others

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