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Crowne Plaza Chengdu West | GreatCase100
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- 0:02:00
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Zhang Fei who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4ODY2Nzc4NA==.html