Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Presentation

Linked Data at The New York Times: The First 161 Years

This video was recorded at 11th International Semantic Web Conference (ISWC), Boston 2012. The New York Times committment to Linked Data began over 160 years ago. Starting in 1851, The New York Times has always catalogued its archival articles using a controlled vocabulary of people, places, organizations and descriptors. In 2009 The New York Times started publishing this vocabulary as linked data using semantic web standards. In 2011 The Times announced the launch of several RESTful Semantic APIs. And in late 2012 and early 2013, The Times will migrate its entire process for vocabulary management to a system designed around the principles of Linked Data. In my remarks, I will survey the history of Semantic publishing at The New York Times, outline our semantic strategy, detail the business-case for linked data at The Times and provide an in-depth explanation of our new vocabulary management system.

Subjects:: Management and Computing
Keywords:: Linked data New York times
Resource Type:: Presentation

Presentation

OntoNaviERP: Ontology-supported Navigation in ERP Software Documentation

This video was recorded at 7th International Semantic Web Conference (ISWC), Karlsruhe 2008. The documentation of Enterprise Research Planning (ERP) systems is usually (1) extremely large and (2) combines various views from the business and the technical implementation perspective. Also, a very specific vocabulary has evolved, in particular in the SAP domain (e.g. SAP Solution Maps or SAP software module names). This vocabulary is not clearly mapped to business management terminology and concepts. It is a well-known problem in practice that searching in SAP ERP documentation is difficult, because it requires in-depth knowledge of a large and proprietary terminology. We propose to use ontologies and automatic annotation of such large HTML software documentation in order to improve the usability and accessibility, namely of ERP help files. In order to achieve that, we have developed an ontology and prototype for SAP ERP 6.0. Our approach integrates concepts and lexical resources from (1) business management terminology, (2) SAP business terminology, (3) SAP system terminology, and (4) Wordnet synsets. We use standard GATE/KIM technology to annotate SAP help documentation with respective references to our ontology. Eventually, our approach consolidates the knowledge contained in the SAP help functionality at a conceptual level. This allows users to express their queries using a terminology they are familiar with, e.g. referring to general management terms. Despite a widely automated ontology construction process and a simplistic annotation strategy with minimal human intervention, we experienced convincing results. For an average query linked to an action and a topic, our technology returns more than 3 relevant resources, while a naïve term-based search returns on average only about 0.2 relevant resources.

Subjects:: Management and Computing
Keywords:: Enterprise resource planning Software documentation Ontologies (Information retrieval)
Resource Type:: Presentation

Presentation

Industry 1: Managing Richly Connected Information

This video was recorded at 5th International Semantic Web Conference (ISWC), Athens 2006. We examine research issues that arise when most information items in an enterprise can be linked to each other via short paths, implicit or explicit. In such high-recall settings, the treatment of metadata management, indexing and ranking needs new attention. Additional issues arise as to the best way to handle updates to the connections, whether on or off the transaction path. Even traditional techniques, such as classification and clustering of documents, which stand to benefit from the extra information provided by the so-called network of meaning, need to be reexamined for how best to exploit the extra information. The talk ends with an examination of some promising avenues for using high recall as a driver for the next wave of business process automation

Subjects:: Management and Computing
Keywords:: Information resources management Management information systems
Resource Type:: Presentation

Presentation

ERP-systems for SMEs in Ukraine, Best Practices

This video was recorded at Workshop on Advanced IT Solutions and Competitiveness of SMEs, Lviv 2006. It is generally recognized that the competitiveness of SMEs in the present-day business environment ultimately relies upon effective implementation of the most up-to-date information technologies. However, the Ukrainian IT space is characterized with highly noticeable information gap between IT-saturated export-oriented software development companies and ordinary businesses or governmental agencies. The seminar has provided perfect platform for the interaction between local SMEs, communicating their IT needs, and IT service providers like Intellias, briefing on their enterprise-based IT offerings. The seminar has assembled insightful speakers from Ukrainian and international IT companies, as well as representatives from research institutions, consulting firms and IT experienced SMEs. The case studies from Western Ukrainian companies, possessing experience in implementation of IT solutions in industrial process, have illustrated emerging difficulties in aligning IT automated process with qualifications and professional level of the involved personnel. The practical aspects of introducing ERP systems for optimization of production process have been presented by Vitaly Pyasetsky (Lvivkholod public corporation) and Andriy Tsehelyk (Enzyme joint-stock company). The discussion has further focused on the international experience of the implementation of the information technologies as well as networking and partnership practices. Valuable contributions to the topic has been made by Maria-Luisa Sanseverino E4 Project Coordinator from Centro Ricerche Fiat and Patric Sitek from Bremen Institute of Industrial Technology and Applied Work Science. Particular emphasis has been placed on the E4 Project: Extended Enterprise Management in Enlarged Europe including collaboration initiatives and close involvement of the Eastern European enterprises within its framework. The discussion has been reinforced by the case study on Ivano Frankivsk business portal, assembling best practices from abroad business development agencies.

Subjects:: Management and Computing
Keywords:: Enterprise resource planning Small business Ukraine Management information systems
Resource Type:: Presentation

Others

IBUS330 E-Portfolio

IBUS 330 is a three-credit, upper-division core course for the BSBA degree and a prerequisite for all advanced International Business courses. In addition to providing an introduction to the field it also includes a major emphasis on culture. As a part of a multi-year process of continual development and improvement, the current course redesign of the writing component specifically addresses a major problem and criticism of online courses; namely the lack of any significant writing component in the curriculum. The continual development of writing and several enhancements to address the other major problems/criticisms of online mega courses is addressed in this report.

Subjects:: Management and English language
Keywords:: Business education
Resource Type:: Others

Open (Access) Journal-Article

Applying DMAIC Methodology to Reduce Defects of Sewing Section in RMG: A Case Study

This work walks around the use of DMAIC methodology of six sigma to lessen the defect rate in sewing section of FCI (BD) LTD. Throughout five phases of DMAIC methodology, named Define, Measure, Analyze, Improve and Control, this approach minimizes defects analytically. In different phases, different types of six sigma tools were exercised.

Subjects:: Management and Business Information Technology
Keywords:: Clothing trade Production management Six sigma (Quality control stard)
Resource Type:: Open (Access) Journal-Article

Presentation

Express path to interoperable solutions – Case of the Oncology Institute of Vojvodina, Serbia

This video was recorded at CeGD eGovernance Academy Seminar Series (SEeHealth): The Roadmap from Concept to Practice, Ljubljana 2010. The key of mutual integration of health care institutions lies in their interoperability, gathering and common utilization of data by different applications. Seemingly, imperceptible and smooth applications' integration enables an efficient mutual linkage of all departments within a single health care institution as well as horizontal and vertical linkage of more health care institutions, all with the aim of improvement of health and quality of patient's life. Health care system quality improvement needs a continuous rationalization of resources funds, which leads towards optimization of business processes and availability of all necessary information in the shortest possible period. All necessary information and data on patients must be available independently on location or time of such a necessity. The greatest obstacles for interoperability represent heterogeneous applications. Such heterogeneity can be presented by the fact that they were written in various program languages, that they are intended for utilization at different types of computers or the fact that they use various communication networks and data transfer methods. IT managers in hospitals must decide how to contribute to cross‐organizational integration and what strategy and means to choose for achieving interoperability. If a system is poor in its interoperability, any increasing functions or little changes could stop its working properly. Interoperability must be ensured at technical, semantic and process levels but also in a legislative level, where all recommendations for legal and lawful solutions are given, which remove the most frequent obstacles – human and bureaucratic factors. The Oncology Institute of Vojvodina as a referent center for oncology and a center for medical informatics signed its own Integrated hospital and business information system. The information system at the IOV consists of the following modules: 1. hospital‐clinical IS 2. laboratory IS 3. pharmaceutical IS 4. radiological IS 5. invoicing (accounting) IS 6. business IS 7. managerial IS All of these modules are mutually optimally integrated, and their interoperability at the level of communicational protocols (HL7, DICOM, internal interface), semantics (the same code‐records, rules) and legislative level (the same accounting calculations) enables the user to see all these complex modules as one system. Thus, we created necessary preconditions for our integration into information society, which is a 21st century strategy at the state level.

Subjects:: Health Sciences, Management, and Computing
Keywords:: Health services administration -- Data processing Management information systems Health services administration -- Computer networks
Resource Type:: Presentation

Open (Access) Journal-Article

Using Six Sigma DMAIC Methodology and Discrete Event Simulation to Reduce Patient Discharge Time in King Hussein Cancer Center

Short discharge time from hospitals increases both bed availability and patients and families satisfaction. In this study, the Six Sigma process improvement methodology was applied to reduce patients discharge time in a cancer treatment hospital. Data on the duration of all activities, from the physician signing the discharge form to the patient leaving the treatment room, were collected through patient shadowing. These data were analyzed using detailed process maps and cause-and-effect diagrams. Fragmented and unstandardized processes and procedures and a lack of communication among the stakeholders were among the leading causes of long discharge times. Categorizing patients by their needs enabled better design of the discharge processes. Discrete event simulation was utilized as a decision support tool to test the effect of the improvements under different scenarios. Simplified and standardized processes, improved communications, and system-wide management are among the proposed improvements, which reduced patient discharge time by 54 from 216 minutes. Cultivating the necessary ownership through stakeholder analysis is an essential ingredient of sustainable improvement efforts.

Subjects:: Health Sciences and Management
Keywords:: Hospitals -- Administration Process control Six sigma (Quality control stard)
Resource Type:: Open (Access) Journal-Article

Courseware

16.660J Introduction to Lean Six Sigma Methods (MIT)

This course covers the fundamental principles, practices and tools of Lean Six Sigma methods that underlay modern organizational productivity approaches applied in aerospace, automotive, health care, and other sectors. It includes lectures, active learning exercises, a plant tour, talks by industry practitioners, and videos. One third of the course is devoted to a physical simulation of an aircraft manufacturing enterprise or a clinic to illustrate the power of Lean Six Sigma methods. The course is offered during the Independent Activities Period (IAP), which is a special 4-week term at MIT that runs from the first week of January until the end of the month.

Subjects:: Management
Keywords:: Industrial efficiency Lean manufacturing Six sigma (Quality control stard)
Resource Type:: Courseware

Courseware

ESD.60 Lean/Six Sigma Processes

Students of this course will develop a broad understanding of Lean/Six Sigma principles and practices, build capability to implement Lean/Six Sigma initiatives in manufacturing operations, and learn to operate with awareness of Lean/Six Sigma at the enterprise level. All course materials are organized around a common "single-point lesson" (SPL) format, with some of the SPLs provided by the instructor and guests and with some developed and delivered by student teams.

Subjects:: Management and Computing
Keywords:: Quality control Six sigma (Quality control stard)
Resource Type:: Courseware

Others

Six Sigma Belt Level Rankings - Lean Six Sigma Online Certification: Training at Purdue University

Get to know the six sigma belt level rankings so you can build skills that will help your company function more smoothly and advance your career.

Subjects:: Management
Keywords:: Total quality management Organizational effectiveness Six sigma (Quality control stard)
Resource Type:: Others

Open (Access) Journal-Article

A Lean Six Sigma framework to enhance the competitiveness in selected automotive component manufacturing organisations

This article investigates the integration of Lean and Six Sigma tools as a unified approach to continuous improvement and develops a Lean Six Sigma framework for selected automotive component manufacturing organisations in KwaZulu-Natal (KZN), South Africa.

Subjects:: Management and Business Information Technology
Keywords:: Production management Automobile supplies industry Six sigma (Quality control stard)
Resource Type:: Open (Access) Journal-Article

Courseware

Free Online Course: Six Sigma: Define and Measure from edX | Class Central

An introduction to the Six Sigma methodology and DMAIC cycle for process improvement with a focus on the Define and Measure phases.

Subjects:: Management
Resource Type:: Courseware

Open (Access) Journal-Article

The Integration of Lean Management and Six Sigma Strategies to Improve the Performance of Production in Industrial Pharmaceutical, Vol. 13, No. 8 (2018) | International Journal of Business and Management | CCSE

The aim of this paper is to identify the lean management and Six Sigma strategies to improve production performance in pharmaceutical companies through the ...

Subjects:: Management and Business Information Technology
Keywords:: Pharmaceutical industry -- Quality control Production management Six sigma (Quality control stard)
Resource Type:: Open (Access) Journal-Article

Video

Staying F.O.C.U.S.E.D. - The power of peripheral vision in strategic thinking

Staying F.O.C.U.S.E.D!

Learn BETTER. Learn FASTER. Learn MORE than you are used to.

To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage.

Most problems, issues, and challenges remain unsolved because we end up resorting to our past habitual attempts without being mindful of new ways of thinking and new ways of doing. This video will showcase an innovative new strategic thinking framework that is designed to make you think more deeply and peripherally about your organization's unsolved problems, and in the process, open up alternatives not contemplated before.

This video illustrates the F.O.C.U.S.E.D. Dice framework, to help open your thinking about complex issues. Each letter represents different key behaviors:

"F" - Bring Fresh Perspective

"O" - Think, feel and act like an Owner/ Manager

"C" - Show Connected-thinking

"U" - Have a Sense of Urgency

"S" - Show Team SPIRIT

"E" - Always Engage

"D" - Exercise Deliberate Practice

Subjects:: Management
Keywords:: Problem solving Dice games
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Dividend Payment, Dividend Growth Rate, Cost of Capital for Distributed Dividend Model

How to use Bloomberg to retrieve company financial data

Subjects:: Finance
Keywords:: Financial statements Corporations -- Finance Corporation reports
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding historical stock price, market index data, risk-free rate for Capital Asset Pricing Model (CAPM)

How to use Bloomberg to collect equity and market data

Subjects:: Finance
Keywords:: Stocks Corporations -- Finance Capital market
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Spot Rate, Forward Rate and Market Forecast of Currency

How to use Bloomberg to collect foreign exchange data

Subjects:: Finance
Keywords:: Money market Foreign exchange Foreign exchange rates
Resource Type:: Video

Video

Bloomberg Video Tutorial: Searching Companies based on Specific Criteria

How to use Bloomberg to screen companies by specific criteria

Subjects:: Finance
Keywords:: Investments Stocks Corporations -- Finance Equity
Resource Type:: Video

Video

Bloomberg Video Tutorial: Basic Analysis of Risk and Return of a Bond

How to use Bloomberg to search fixed income data

Subjects:: Finance
Keywords:: Investment analysis Bonds
Resource Type:: Video

Video

Bloomberg Video Tutorial: Collecting Economic Statistics

How to use Bloomberg to gather key macroeconomic indicators

Subjects:: Economics
Keywords:: Economics Economic indicators Social sciences -- Statistics
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Cost of Capital and Capital Structure

How to use Bloomberg to find data needed for corporate finance

Subjects:: Finance
Keywords:: Corporations -- Finance
Resource Type:: Video

Video

Bloomberg Video Tutorial: Collecting Mergers and Acquisitions Data

How to use Bloomberg to get information on mergers and acquisitions

Subjects:: Finance
Keywords:: Consolidation merger of corporations
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Environmental, Social & Governance Analysis

How to use Bloomberg to find data related to environmental, social, and governance (ESG)

Subjects:: Finance
Keywords:: Corporations -- Investor relations Social responsibility of business Business enterprises -- Environmental aspects
Resource Type:: Video

Video

Bloomberg Video Tutorial: Finding Research Analysis by Bloomberg Intelligence Analysts

How to use Bloomberg to search for business and industry reports

Subjects:: Finance
Keywords:: Business Corporations Corporations -- Finance
Resource Type:: Video

e-book

Customer Relationship Management: A Multifaceted Concept

This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

Subjects:: Marketing
Keywords:: Customer relations -- Management Marketing
Resource Type:: e-book

Courseware

Logistics and Supply Chain Management

This course surveys operations research models and techniques developed for a variety of problems arising in logistical planning of multi-echelon systems. There is a focus on planning models for production/inventory/distribution strategies in general multi-echelon multi-item systems. Topics include vehicle routing problems, dynamic lot sizing inventory models, stochastic and deterministic multi-echelon inventory systems, the bullwhip effect, pricing models, and integration problems arising in supply chain management. Probability and linear programming experience required.

Subjects:: Logistics and Industrial and Systems Engineering
Keywords:: Industrial management
Resource Type:: Courseware

Video

ISO14001

A recorded seminar related to ISO14001

Subjects:: Management
Keywords:: Industrial management -- Environmental aspects ISO 14000 Series Stards
Resource Type:: Video

Courseware

Introduction to Manufacturing Systems

This course provides ways to analyze manufacturing systems in terms of material flow and storage, information flow, capacities, and times and durations of events. Fundamental topics include probability, inventory and queuing models, optimization, and linear and dynamic systems. Factory planning and scheduling topics include flow planning, bottleneck characterization, buffer and batch-size analysis, and dynamic behavior of production systems.

Subjects:: Logistics and Industrial and Systems Engineering
Keywords:: Manufacturing processes Production planning Production engineering
Resource Type:: Courseware

Courseware

Leadership for Engineers

Many of today’s global challenges require tech-driven solutions — climate change, the growth of the world population, cyber security, the increasing demand for scarce resources, digitalization, the transition from fossil fuels to renewable energy. With this in mind, it is no surprise that one fourth of the CEOs of the world’s 100 largest corporations have an engineering degree. Solving these global problems requires leaders who, in the first place, are comfortable with technology, models and quantitative analyses — Leaders who see systems instead of isolated problems. However, simply understanding technology is not enough. Successful leaders today must have both the ideas and the know-how to put these ideas into action by working collaboratively with others, winning their hearts and minds. We need leaders who know how to seize opportunities in a networked world, and can mobilize people and other stakeholders for large-scale change. Leaders who lead fulfilling lives and who are able to move themselves and others from the ‘me’ to the ‘we’. Leaders who are long-term oriented and who deliver economic profit, while also making positive contributions to society and the environment. We call these leaders ‘sustainable leaders’. This course has three parts: - In the first part, you will explore the context that leaders are facing, building an understanding of the complexities of global and business challenges. You will discover the ambiguities and the many stakeholders that leaders must consider when making their choices. You will get a sense of effective leadership practices. - In the second part, you will discover your “who am I” through personal and group exercises. You will create a “Personal Charter” that can serve as a life-long guide, helping you, as a leader, to make important choices in your personal and professional life. - In the third part, we will bring the knowledge of the context and yourself together. We will translate the insights of this course into a leadership model and you will discover what sustainable leaders do. We will offer you frameworks to help you make your own career choices. We will finally help you to ‘sell’ yourself as a leader.

Subjects:: Management
Keywords:: Leadership Engineering -- Management Engineers
Resource Type:: Courseware

e-book

Industrial Engineering

This book presents the current state of the art of industrial engineering and provides useful information to those who wish to optimize their business practices while increasing customer service and quality.

Subjects:: Management and Industrial and Systems Engineering
Keywords:: Industrial management Industrial engineering Workflow -- Management
Resource Type:: e-book

e-book

Process Management

The content of the book has been structured into four technical research sections with total of 18 chapters written by well recognized researchers worldwide. These sections are: 1. process and performance management and their measurement methods, 2. management of manufacturing processes with the aim to be quickly adaptable after real situation demands and their control, 3. quality management information and communication systems, their integration and risk management, 4. management processes of healthcare and water, construction and demolition waste problems and integration of environmental processes into management decisions.

Subjects:: Management and Industrial and Systems Engineering
Keywords:: Industrial management Workflow -- Management
Resource Type:: e-book

Courseware

Global Strategy and Organization

This subject focuses on the specifics of strategy and organization of the multinational company, and provides a framework for formulating successful and adaptive strategies in an increasingly complex world economy. Topics include the globalization of industries, the continuing role of country factors in competition, organization of multinational enterprises, and building global networks. This particular version of the subject is taught and tailored specifically to those enrolled in the MIT Sloan Fellows Program.

Subjects:: Management
Keywords:: International business enterprises -- Management Globalization
Resource Type:: Courseware

Others

Free Marketing Simulation Game

A free marketing simulation game designed for use by lecturers and instructors, to help their students to understand various marketing concepts. Instruction video and PowerPoint slides are included. The game can accommodate up to 10 teams to play at the one time, and up to 8 rounds. The simulation game is built in Excel, requires no special software to run and does not include any macros.

Subjects:: Marketing
Keywords:: Marketing -- Simulation methods Management games
Resource Type:: Others

Courseware

BUS208: Principles of Management

Management is the organization and coordination of work to produce a desired result. A manager is a person who practices management by working with and through people in order to accomplish his or her organization's goals. When you think of the term manager, you may be imagining your supervisor as he or she hires and terminates employees and makes major decisions above your authority. However, although you may not view yourself in this way, you yourself may also be a manager. In fact, many of us practice management skills in the workplace every day. You may have a team of employees that you manage, or lead a project that requires management strategy, or demonstrate leadership qualities among your peers. These are all scenarios that require you to apply the principles of management. In this course, you will learn to recognize the characteristics of proper management by identifying what successful managers do and how they do it. Understanding how managers work is just as beneficial for the subordinate employee as it is for the manager. This course is designed to teach you the fundamentals of management as they are practiced today. This course will illustrate how management evolves as firms grow in size. It is based upon the idea that the essential purpose of a business is to produce products and services in order to meet the needs and wants of the marketplace. A manager marshals an organization's resources (its people, finances, facilities, and equipment) toward this fundamental goal. In this course, you will explore the tasks that today's managers perform and delve into the key knowledge areas that managers need to master in order to run successful and profitable businesses.

Subjects:: Management
Keywords:: Management
Resource Type:: Courseware

Courseware

People and Organizations

People and Organizations examines the historical evolution and current human and organizational contexts in which scientists, engineers and other professionals work. It outlines today's major challenges facing the management profession. The course uses interactive exercises, simulations and problems to develop critical skills in negotiations, teamwork and leadership. Students will be introduced to concepts and tools to analyze work and leadership experiences in optional undergraduate fieldwork projects.

Subjects:: Management
Keywords:: Leadership Personnel management Organizational behavior
Resource Type:: Courseware

e-book

Principles of Accounting, Volume 1: Financial Accounting

Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Subjects:: Accounting
Keywords:: Accounting
Resource Type:: e-book

e-book

Principles of Accounting, Volume 2: Managerial Accounting

Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today’s college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the “why” as well as the “how” aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Subjects:: Accounting
Keywords:: Managerial accounting
Resource Type:: e-book

Courseware

BUS202: Principles of Finance

Principles of Finance will focus on what these managers, investors, and government agencies do with this information. It is an introductory course to various fields of finance and is comparable in content to courses that other institutions label as "corporate finance" or "financial management". Finance is a broad term; you will find that both managers that compile the financial reports we discussed in financial accounting and stockbrokers working on Wall Street will claim that they work in finance. So what exactly is finance? Finance is the science of fund management. It is distinct from accounting in that, whereas accounting aims at organizing and compiling past information, finance is geared towards deciding what to do with that information. In this course, you will be exposed to a number of different sub-fields within finance. You will learn how to determine which projects have the best potential payoff, to manage investments, and even to value stocks. In the end, you will discover that all finance boils down to one concept: return. In essence, finance asks: "If I give you money today, how much money will I get back in the future?". Though the answer to this question will vary widely from case to case, by the time you finish this course, you will know how to find the answer. You will learn how to use financial concepts such as the time value of money, pro forma financial statements, financial ratio analysis, capital budgeting analysis, capital structure, and the cost of capital. This course will also provide an introduction to bonds and stocks. Upon completion of this course, you will understand financial statements, cash flow, time value of money, stocks and bonds, capital budgeting, ratio analysis, and long term financing, and apply these concepts and skills in business decisions.

Subjects:: Finance
Keywords:: Business enterprises -- Finance Finance Corporations -- Finance
Resource Type:: Courseware

Courseware

Financial Management

Financial Management studies corporate finance and capital markets, emphasizing the financial aspects of managerial decisions. It touches on all areas of finance, including the valuation of real and financial assets, risk management and financial derivatives, the trade-off between risk and expected return, and corporate financing and dividend policy. The course draws heavily on empirical research to help guide managerial decisions.

Subjects:: Finance
Keywords:: Investments Finance Corporations -- Finance
Resource Type:: Courseware

Courseware

Principles of Microeconomics

Principles of Microeconomics is an introductory undergraduate course that teaches the fundamentals of microeconomics. This course introduces microeconomic concepts and analysis, supply and demand analysis, theories of the firm and individual behavior, competition and monopoly, and welfare economics. Students will also be introduced to the use of microeconomic applications to address problems in current economic policy throughout the semester. This course is a core subject in MIT's undergraduate Energy Studies Minor. This Institute-wide program complements the deep expertise obtained in any major with a broad understanding of the interlinked realms of science, technology, and social sciences as they relate to energy and associated environmental challenges.

Subjects:: Economics
Keywords:: Microeconomics
Resource Type:: Courseware

Courseware

Principles of Macroeconomics

This course provides an overview of macroeconomic issues: the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are discussed. Important policy debates such as, the sub-prime crisis, social security, the public debt, and international economic issues are critically explored. The course introduces basic models of macroeconomics and illustrates principles with the experience of the U.S. and foreign economies.

Subjects:: Economics
Keywords:: Macroeconomics
Resource Type:: Courseware

Courseware

BUS300: Operations Management

We are all familiar with the science of operations management in some way, since we all have scarce resources and have to allocate those resources properly. Think about the process of preparing a meal: you have to gather all the proper ingredients and prepare them for cooking. Certain ingredients go in at certain times. Occasionally, you fall behind or get too far ahead, jeopardizing the entire meal. And, of course, if you find that you do not have enough ingredients, even more problems arise. All of these elements of meal preparation – purchasing ingredients, prepping the ingredients by dicing them up, mixing ingredients together, boiling or baking the dish, serving, and cleaning – can be seen as parts of operations management. In the realm of business, operations management is more complicated than preparing a family meal. There may be hundreds or thousands of participants rather than just you and your brother or wife or grandfather cooking in the kitchen. Each participant has a specific role in the operations process; if any step of the process is disrupted, the whole process can stall or fall apart. Smart operations managers will have contingency plans in the event that stoppages occur. In this course, you will learn the fundamentals of operations management as they apply to both production and service-based operations. Successful completion of this course will empower you to implement the concepts you have learned in your place of business. Even if you do not plan to work in operations, every department of every company has processes that must be completed; someone savvy with operations management will be able to improve just about any process.

Subjects:: Logistics
Keywords:: Production management
Resource Type:: Courseware

Courseware

Introduction to Operations Management

This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. It emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Topics covered include production control, risk pooling, quality management, process design, and revenue management. Also included are case studies, guest lectures, and simulation games which demonstrate central concepts.

Subjects:: Logistics
Keywords:: Production management
Resource Type:: Courseware

Courseware

Supply Chain Management Simulation Activity

The Near Beer simulation demonstrates the difficulty of managing supply with customer demand and exemplifies the Bullwhip Effect in supply chain management. In essence, the simulation will show how difficult it is to match production and supply as customer demand changes. The free, limited use, Near Beer simulation has two levels, novice and expert. The novice level provides sufficient interaction for students to attempt to match inventory with customer demand. This simulation is appropriate to use in a principles of marketing course, to supplement the class discussion, and might be introduced at the conclusion of the first class session, to be completed by the end of the week, or conclusion of the class topic discussion. Depending upon the size of the class, students can complete the simulation individually, or in small (no more than three students) teams. I prefer to assign this activity individually. The objective is to balance inventory with demand, and reduce or avoid stock-outs and over-supply of inventory. Not as easy as it sounds! The effectiveness of meeting demand is measured in how many weeks it take to reach a balanced inventory. I have had students meet demand in as little as 6 weeks, while others may take as long as 16 weeks.

Subjects:: Logistics
Keywords:: Product management -- Computer simulation Production management
Resource Type:: Courseware

Courseware

D-Lab: Supply Chains

This course introduces concepts of supply chain design and operations with a focus on supply chains for products destined to improve quality of life in developing countries. Topics include demand estimation, capacity planning and process analysis, inventory management, and supply chain coordination and performance. We also cover issues specific to emerging markets, such as sustainable supply chains, how to couple product design with supply chain design and operation, and how to account for the value-adding role of a supply chain. A major aspect of class is the student projects on supply chain design or improvement.

Subjects:: Logistics
Keywords:: Business logistics
Resource Type:: Courseware

Courseware

Green Supply Chain Management

The half-semester graduate course in Green Supply Chain Management will focus on the fundamental strategies, tools and techniques required to analyze and design environmentally sustainable supply chain systems. Topics covered include: Closed-loop supply chains, reverse logistics systems, carbon footprinting, life-cycle analysis and supply chain sustainability strategy. Class sessions will combine presentations, case discussions and guest speakers. All students will work on a course-long team project that critically evaluates the environmental supply chain strategy of an industry or a publicly traded company. Grades will be based on class participation, case study assignments and the team project.

Subjects:: Logistics and Industrial and Systems Engineering
Keywords:: Business logistics Industrial management
Resource Type:: Courseware

Video

Intellectual property

In this video, it is about the intellectual property. It elaborates the four type of intellectual propery, trademark, copyright, design rights, and patent.

Subjects:: Law and Legislation and Statistics and Research Methods
Keywords:: Intellectual property Design protection Industrial property
Resource Type:: Video

Video

Why information literacy is important

In this video, Prof Klaus Tochtermann, the Director of Leibniz Information Centre for Economics (ZBW) and Professor of Media Informatics of University of Kiel in German shares his view on the importance of becoming information literate.

Keywords:: Information literacy
Resource Type:: Video

Video

Identifying business information sources

In this video, a team of students are working together to create a business plan--a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals. What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence

Keywords:: Business planning Proposal writing in business
Resource Type:: Video

Video

How to select the right business databases

For most of us, research starts with a search engine like Google. Is a search engine always the best tool for getting business information? Have you experienced the frustration of not being able to find what you need online? In this video, the students on the team are about to face some challenges as they begin their information search.

Keywords:: Business planning Corporations -- Finance Proposal writing in business
Resource Type:: Video

Others

Search the business databases

In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.

Keywords:: China -- Hong Kong Economic conditions -- Statistics Business -- Databases
Resource Type:: Others

Video

Power search in Google

With power searching, you can quickly identify the many freely available, top-quality reports produced by professional bodies such as top investment banks, accounting firms, and management consultancies. In this video, a student, Christina demonstrates three advanced search tips on Google.

Keywords:: Google (Firm) Web search engines Internet searching
Resource Type:: Video

Video

How to find journal and magazine articles

In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?

Keywords:: Information retrieval Information resources -- Evaluation Bibliometrics
Resource Type:: Video

Others

Search the journal databases

In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.

Keywords:: Business -- Periodicals Information retrieval Information resources -- Evaluation Bibliometrics Scholarly periodicals -- Ratings rankings
Resource Type:: Others

Video

Stock market investing

In this video, a member of the team discovers a piece of surprising investment advice that she shares with her teammates. Watch the video to see the competition results and learn about the investment advice. What goes wrong?

Keywords:: Investments Investment analysis Stocks -- Prices
Resource Type:: Video

Video

Insight from an industry analyst - Sharing on how to deals with information at various stages of research

In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?

Keywords:: Investments Business -- Research -- Methodology Investment analysis
Resource Type:: Video

Video

Insights from a managing director of private equity - how to makes use of business information to inform the multi-million dollar deal-making process

In this video, Dr Charles Lam shares his views on how to deals with information at various stages of the investment deal. In his sharing, he covers 4 stages of the investment deal. In completing a deal -- What are the major steps involved in completing a real estate investment deal? In making decisions about real estate -- Which business information will inform his decision-making? In validating information -- What mechanism does he use to validate the information sources and data? In spotting bad information -- How does he spot out biased or even fraudulent information?

Keywords:: Investments Real estate investment Business -- Research -- Methodology Investment analysis
Resource Type:: Video

Video

Insights from an award-winning academic - what Robert has to say about the different aspects of information seeking

In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?

Keywords:: Business -- Research -- Methodology Management -- Research -- Methodology
Resource Type:: Video

Video

Finding new opportunities (Part I)

Most successful people are able to perceive the world around them differently, looking creatively at organisations and systems. They uncover hidden patterns and possibilities that allow them to discover new insights and new ways of doing things. In this video, most of the teammates regard its completion as the end of a journey, there is one student who spots an opportunity to do more.

Keywords:: Business planning Business -- Research -- Methodology Proposal writing in business
Resource Type:: Video

Video

Shortcut of creating references for research paper

In this video, a student, Jacob comes up with a brilliant idea to compile over hundreds of highly relevant citations for his reference list in just under an hour. Without this shortcut, Jacob might have spent a week tidying up his references before submitting his paper. Do you want to learn how Jacob so painlessly created the reference list? Watch the video below and see what Jacob ends up doing after he meets with Prof. Ian, his co-supervisor of the research project.

Keywords:: Bibliographical citations Report writing
Resource Type:: Video

Video

Finding new opportunities (Part II)

Many fresh graduates are unaware that the jobs postings in newspapers or employment websites are only the tip of the iceberg when compared to all the actual career opportunities available on the market. Oftentimes, the advertised jobs attract dozens or even hundreds of interested candidates. Tracking down a position that is unadvertised or doesn’t yet exist is therefore worthwhile because one will face a lot less competition. In this video, a team of students are discovering the golden opportunity of their lives. Does their story inspire you to find your own future dream job?

Keywords:: College graduates -- Employment New business enterprises
Resource Type:: Video

Video

SPSS for Beginners

This series assumes that you are brand new to SPSS. You will create a data set that you will use for all the following videos. When you finish all 8 videos, you will be comfortable in SPSS and ready to apply your skills in your statistics course.

Subjects:: Statistics and Research Methods
Keywords:: Statistics Statistics -- Data processing SPSS (Computer file)
Resource Type:: Video

Video

Diving Deeper into SPSS for Beginners

Are you ready to learn hints, tips, and tricks to IBM SPSS Statistics that are not in typical SPSS training videos? Building on years of practical experience as a statistician doing academic research, Dr. Todd Daniel takes you deeper into SPSS skill building. Even if you are an experienced SPSS user, you will learn new ideas that will help you as a user. For beginning and intermediate students, you will leap ahead by learning techniques that benefit practical users. You will learn to customize SPSS, import data while cleaning it, best practices for categorical and scale data, the power of the Chart Builder, using syntax, and how to organize your output so you can use it better. This series began with SPSS for Beginners; now you can begin Diving Deeper into SPSS.

Subjects:: Statistics and Research Methods
Keywords:: Statistics -- Data processing Statistics SPSS (Computer file)
Resource Type:: Video

MOOC

Qualitative Research Methods

In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process. We will focus on the ingredients required for this process: data collection and analysis. You won't learn how to use qualitative methods by just watching video's, so we put much stress on collecting data through observation and interviewing and on analysing and interpreting the collected data in other assignments. Obviously, the most important concepts in qualitative research will be discussed, just as we will discuss quality criteria, good practices, ethics, writing some methods of analysis, and mixing methods. We hope to take away some prejudice, and enthuse many students for qualitative research.

Subjects:: Statistics and Research Methods
Keywords:: Qualitative research -- Methodology Social sciences -- Research -- Methodology
Resource Type:: MOOC

MOOC

Quantitative Research

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

Subjects:: Marketing and Statistics and Research Methods
Keywords:: Quantitative research Marketing research
Resource Type:: MOOC

Others

FRED - Economic Data by St. Louis Fed

Download, graph, and track 672,000 US and international time series on economic data from 89 sources.

Subjects:: Economics and Finance
Keywords:: Economics -- Databases Economic history -- Statistics -- Databases
Resource Type:: Others

Others

Economic & Financial Data for Hong Kong

Download key macroeconomic and financial data in Hong Kong. The data shown in this page correspond to the data described on the International Monetary Fund's Dissemination Standards Bulletin Board (DSBB).

Subjects:: Economics and Finance
Keywords:: Economics China -- Hong Kong Finance
Resource Type:: Others

Others

BIS Statistics

BIS statistics, compiled in cooperation with central banks and other national authorities, are designed to inform analysis of financial stability, international monetary spillovers and global liquidity.

Subjects:: Finance
Keywords:: International finance -- Statistics Banks banking International -- Statistical methods
Resource Type:: Others

Others

Salary Survey 2019: Greater China & South East Asia

Our Salary Survey is based on the analysis of permanent, interim and contract placements made across each of our geographies and recruitment disciplines during 2018, and our predictions for the year ahead.

Subjects:: Management
Keywords:: China Southeast Asia Wages
Resource Type:: Others

e-book

Mastering Strategic Management

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Apple to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies. You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.

Subjects:: Management
Keywords:: Strategic planning Planning
Resource Type:: e-book

MOOC

Qualitative Research Methods: Conversational Interviewing

This short course is adapted from a semester length graduate level coursetaught at MIT covering Qualitative Research Methods. This online course will focus specifically on teaching how to prepare for and conduct a conversational interview for data gathering purposes. We will also discuss the nature of qualitative research as a methodology, how it compares and differs from other forms of research, and how qualitative and quantitative research complement each other in a research project. This isthe first in a multi-part series which will be released over the coming year, which will focus on Conversational Interviewing, Data Analysis, and Constructing Theory. You might have encountered other forms of interview techniques in your studies and training. The form that we are teaching is the preferred method of Professor Silbey's, one that she has used extensively throughout her career. The goal is to construct an interview protocol such that you will be able to guide your interviewee through topics of interest to your study without bringing them up explicitly, in order to explore experiences and accounts without pointing respondents in particular directions. Not sure what an interview protocol is? No problem! You will by the end of the course.

Subjects:: Statistics and Research Methods
Keywords:: Conversation analysis Qualitative research -- Methodology Social sciences -- Research -- Methodology Interviewing
Resource Type:: MOOC

Video

Stata Tutorial Playlist: Behavioral Sciences

Find out how to interact with Stata 16 using the menu system and dialog boxes, the Command window, and the Do-file Editor. We also show you some valuable, time-saving tips for improving your workflow in Stata. Finally, you can see an overview of the major components of the software, such as data management, graphics, and how to get help.

Subjects:: Statistics and Research Methods
Keywords:: Stata Statistics -- Data processing Mathematical statistics -- Data processing
Resource Type:: Video

Video

Learn R + Statistics

Learn how to use R software for performing statistical tests.

Subjects:: Statistics and Research Methods
Keywords:: Statistics -- Data processing Mathematical statistics -- Data processing R (Computer program language)
Resource Type:: Video

Video

SAS: How to Tutorials - Advanced Analytics

The free resources help you learn SAS quickly without a significant financial or time commitment. In Advanced Analytics module, you will explore the use of SAS in basic statistics, econometrics, forecasting, machine learning, optimization, and more.

Subjects:: Statistics and Research Methods
Keywords:: Statistics -- Data processing SAS (Computer file)
Resource Type:: Video

Others

UCLA Statistical Consulting

We provide advice and resources to enable you to develop and/or extend your statistical computing skills, helping you to independently use common statistical packages (R, Stata, SAS, SPSS) for the analysis of research data.

Subjects:: Statistics and Research Methods
Keywords:: Stata R (Computer program language) Mathematical statistics -- Data processing SPSS (Computer file) SAS (Computer file) Statistics -- Data processing
Resource Type:: Others

Others

ACCA Study Support Resources

This provides all the resources to help you prepare for the Applied Knowledge, Applied Skills and Strategic Professional exams.

Course related:: AF5141 Corporate Financial Accounting
Subjects:: Accounting
Keywords:: Association of Chartered Certified Accountants (Great Britain) Accounting -- Examinations
Resource Type:: Others

Others

Investopia

Since Investopedia was launched in 1999, we’ve made it our mission to simplify complex financial information and decisions for our readers, giving them the confidence to manage every aspect of their financial life. Our millions of users come to us from all over the world and from all walks of life. Some are learning about money and investing for the first time, while others are experienced investors, business owners, professionals, financial advisors, and executives looking to improve their knowledge and skills. No matter who they are, we are here to help.

Subjects:: Finance
Keywords:: Investments Finance
Resource Type:: Others

Video

Crash Course Business Entrepreneurship

In 17 episodes, Anna Akana will teach you entrepreneurship skills to help you start and run a small business. This course is based on a college-level curriculum with a variety of reference texts, including the Strategyzer Business Model Canvas. By the end of the course, you will be able to: (1) Evaluate the quality of an idea and take steps to turn it into a small business (2) Understand the legal basics of business entity formation, sales, costs, and other finances (3) Develop a clear value proposition for your business and customer relationships (4) Navigate other businesses, including both competition and key partners (5) Define success for yourself as an entrepreneur, and recognize failure

Course related:: HTM2302 Accounting and Control in Hospitality and Tourism
Subjects:: Management
Keywords:: Entrepreneurship
Resource Type:: Video

Courseware

Fintech Online Short Course

In this course, you will walk away with an up-to-date examination of the maturing FinTech industry and an understanding of the technologies set to shape the future of finance. Insight into who is currently adopting and driving financial technology innovation and the potential for partnerships between incumbents, start-ups and investors. The ability to critically assess the future of the financial services industry, through exploring complex real-world problems and how FinTech can be used to find solutions.A strategic framework to apply within your own role, and the opportunity to share this with like-minded professionals at an additional conference week.

Course related:: COMP4142 E-Payment and Cryptocurrency and COMP5521 Distributed Ledger Technology
Subjects:: Finance and Computing
Keywords:: Financial services industry -- Technological innovations Finance -- Technological innovations
Resource Type:: Courseware

MOOC

Forensic Accounting and Fraud Examination

Everyday across the world, thousands of businesses are victimized by fraud. Who commits these bad acts? Why? And, how? In this course we are going to help you answer the questions: who commits fraud, why and how. We’ll also help you develop skills for catching them.

Subjects:: Accounting
Keywords:: Fraud -- Prevention Forensic accounting Fraud
Resource Type:: MOOC

MOOC

Diploma in Financial Trading & Investment Programme

Master the building blocks of financial trading and investment over the course of 4 weeks. You will learn to trade with confidence by focusing on both the technical and fundamental aspects of trading/investment with our help and support throughout. You will learn what is required in order to successfully trade stocks, currency and commodity markets.

Course related:: AF3316 Investments
Subjects:: Finance
Keywords:: Securities -- Prices Investments Stocks Investment analysis
Resource Type:: MOOC

Video

Conventus Law

At Conventus Law, we love to do things differently. We want to help people stay informed, give them new ideas about the Asia legal market and challenge the way people think. We specialise in partnering with law firms to deliver knowledge differently. Our products are highly informative, simple to access and easy to digest.

Course related:: AF5520 Corporate Law
Subjects:: Law and Legislation
Keywords:: Asia Law Law firms
Resource Type:: Video

e-journal

Palgrave Communications

Palgrave Communications is a multi- and interdisciplinary, open access, academic journal publishing peer-reviewed research across the humanities and social sciences.

Keywords:: Business Humanities Finance Industrial management Social sciences
Resource Type:: e-journal

e-book

Financial Accounting

This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions.

Subjects:: Finance and Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

e-book

Business Communication for Success

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School

Subjects:: English Language
Keywords:: Business writing English language -- Business English Business communication Textbooks
Resource Type:: e-book

e-book

Exploring Business

The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way. Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.

Subjects:: Management
Keywords:: Industrial management Textbooks
Resource Type:: e-book

e-book

International Finance: Theory and Policy

International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Finance Theory and Policy develops a unified model of the international macroeconomy. The text provides detailed descriptions of major macroeconomic variables, covers the interest rate parity and purchasing power parity theories of exchange rate determination, takes an exhaustive look at the pros and cons of trade imbalances and presents the well-known AA-DD model to explore the effects of fiscal and monetary policy under both fixed and flexible exchange rates. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The Finance Text has the following unique features: o Begins with an historical overview of the international macroeconomy to provide context for the theory. o Concludes with a detailed discussion of the pros and cons of fixed and floating exchange rate systems. o Provides an extensive look at the issue of trade imbalances. Readers learn techniques to evaluate whether a country's trade deficit (or surplus) is dangerous, beneficial, or benign. o Explains how purchasing power parity is used to make cross country income comparisons. o Offers clear detailed explanations of the AA-DD model. o Applies the AA-DD model to understand the effects of monetary and fiscal policy on GDP, the exchange rate, and the trade balance. International Finance Theory and Policy by Steve Suranovic is intended for a one-semester course in International Finance. After March 2010, you can check out the entire book online or request a desk copy.

Subjects:: Finance
Keywords:: Foreign exchange International finance Textbooks
Resource Type:: e-book

e-book

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Subjects:: Marketing and Communication
Keywords:: Sales promotion Advertising Marketing Textbooks
Resource Type:: e-book

e-book

Microeconomics: Theory Through Applications

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Microeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as minimum wages, the stock exchange, and auctions. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.

Subjects:: Economics
Keywords:: Microeconomics Textbooks
Resource Type:: e-book

e-book

Money and Banking

The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses. Minimal mathematics, accessible language, and a student-oriented tone ease readers into complex subjects like money, interest rates, banking, asymmetric information, financial crises and regulation, monetary policy, monetary theory, and other standard topics. Numerous short cases, called "Stop and Think" boxes, promote internalization over memorization. Exercise drills ensure basic skills competency where appropriate. Short, snappy sections that begin with a framing question enhance readability and encourage assignment completion. The 2.0 version of this text boasts substantive revisions (additions, deletions, rearrangements) of almost every chapter based on the suggestions of many Money and Banking instructors. Some specific highlights are: Chapter 11 now contains enhanced descriptions of recent regulatory changes, including Dodd-Frank, Chapter 12 is an entirely new chapter on derivatives covering forwards, futures, options, and swaps that also including comprehensive treatment of the causes and consequences of financial crises, and Chapter 14 has updated discussions of the Federal Reserve's monetary policy tools, including paying interest on reserves, and the structure and leadership of the European Central Bank. Recent financial turmoil has increased student interest in the financial system but simultaneously threatens to create false impressions and negative attitudes. This up-to-date text by a dynamic, young author encourages students to critique the financial system without rejecting its many positive attributes. Peruse the book online now to see for yourself if this book fits the needs of your course and students. This textbook has been used in classes at:Augustana College, Central Michigan University, Florida State University, Lyndon State College, Princeton University, Rutgers University, University of Southern Maine, Western Oregon University., Westminster College.

Subjects:: Finance
Keywords:: Financial institutions Money Banks banking Textbooks
Resource Type:: e-book

e-book

Organizational Behavior

Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach. On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics. Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the "OB Toolbox." This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.

Subjects:: Management
Keywords:: Personnel management Textbooks Organizational behavior
Resource Type:: e-book

e-book

Personal Finance

Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Rachel would love to hear from you. If you have questions about teaching with her book, comments about teaching Personal Finance, or just feedback, feel free to email her at rachelsiegelcfa@hughes.net. This textbook has been used in classes at: Miami University.

Subjects:: Finance
Keywords:: Investments Finance Personal Textbooks
Resource Type:: e-book

e-book

Principles of Macroeconomics

Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types. A tour of the features available for each chapter may give a better sense of what we mean: Start Up—Chapter introductions set the stage for each chapter with an example that we hope will motivate readers to study the material that follows. These essays, on topics such as the value of a college degree in the labor market or how policy makers reacted to a particular economic recession, lend themselves to the type of analysis explained in the chapter. We often refer to these examples later in the text to demonstrate the link between theory and reality. Learning Objectives—These succinct statements are guides to the content of each section. Instructors can use them as a snapshot of the important points of the section. After completing the section, students can return to the learning objectives to check if they have mastered the material.Heads Up!—These notes throughout the text warn of common errors and explain how to avoid making them. After our combined teaching experience of more than fifty years, we have seen the same mistakes made by many students. This feature provides additional clarification and shows students how to navigate possibly treacherous waters. Key Takeaways—These statements review the main points covered in each content section. Key Terms—Defined within the text, students can review them in context, a process that enhances learning. Try It! questions—These problems, which appear at the end of each content section and which are answered completely in the text, give students the opportunity to be active learners. They are designed to give students a clear signal as to whether they understand the material before they go on to the next topic. Cases in Point—These essays included at the end of each content section illustrate the influence of economic forces on real issues and real people. Unlike other texts that use boxed features to present interesting new material or newspaper articles, we have written each case ourselves to integrate them more clearly with the rest of the text. Summary—In a few paragraphs, the information presented in the chapter is pulled together in a way that allows for a quick review of the material.End-of-chapter concept and numerical problems—These are bountiful and are intended to check understanding, to promote discussion of the issues raised in the chapter, and to engage students in critical thinking about the material. Included are not only general review questions to test basic understanding but also examples drawn from the news and from results of economics research. Some have students working with real-world data.

Subjects:: Economics
Keywords:: Macroeconomics Textbooks
Resource Type:: e-book

e-book

Principles of Management

Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager — While the "General Management" course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as "general managers." This course was relabeled "The Entrepreneurial Manager" in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership — Starting with the opening chapter, Principles of Management shows students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. This book's modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.

Subjects:: Management
Keywords:: Management Textbooks
Resource Type:: e-book

e-book

Project Management from Simple to Complex

In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.

Subjects:: Management
Keywords:: Time management Textbooks Project management
Resource Type:: e-book

e-book

Risk Management for Enterprises and Individuals

This book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession—or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco. Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake. Risk management will be a major focal point of business and societal decision—making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.

Subjects:: Management
Keywords:: Risk management Risk (Insurance) Textbooks
Resource Type:: e-book

e-book

Sustainability, Innovation, and Entrepreneurship

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.

Subjects:: Management
Keywords:: Entrepreneurship Business -- Environmental aspects Sustainable development Textbooks
Resource Type:: e-book

e-book

The Power of Selling

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: … Video Ride-alongs — One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals — one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be ”virtual ride-alongs“ so the students can actually feel as though they are getting insights first hand from selling professionals. … Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. … Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with ”real world“ selling professionals. Kim Richmond's The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you're ready to prepare your ”students of selling“ for all that lies ahead in their professional career—you're ready for this book. Check it out.

Subjects:: Marketing
Keywords:: Sales personnel Selling Textbooks Success in business
Resource Type:: e-book

e-book

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy really worth it?" And "what is the marketing ROI?" And finally, "what is this customer or set of customers worth to us over their lifetime?"

Subjects:: Marketing
Keywords:: Marketing Textbooks
Resource Type:: e-book

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results