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Hong Kong Polytechnic University
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This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Video
Supported by the Virtual Teaching and Learning (VTL) project “Promoting the use of video-based formative assessment to develop the skills of reflection and peer feedforward and as an alternative to proctored examination”, teachers have been adopting video-base assessment techniques across different subjects and levels. In this session, three teachers are going to share their experience and provide suggestions to colleagues who are interested in adopting this approach: Dr Joe Ching [ELC]: Benefits and outcomes of using video-based formative assessment to improve presentation skills Dr Vincent Leung [MM]: Leveraging video assessment in global business learning at the graduate level Dr Betty Chung [SN]: Using video-based formative assessment to build a foundation of reflective learning in junior nursing students (in alphabetical order of Departments)
Event Date: 19/4/2023
Presenter(s): Dr Joe Ching (ELC), Dr Vincent Leung (MM), Dr Betty Chung (SN)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
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Video
In this webinar, we present a selection of AI tools that are currently available, explain how to access them, and consider some potential uses of the tools in an educational setting.
Event Date: 31/3/2023
Facilitator(s): Darren Harbutt (EDC), Dick Chan (EDC), Jacky Chau (EDC), Anthony Ho (EDC)
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Video
In this ‘Student Voices’ session, students share their views on, and experiences with, emerging Generative AI tools, including ChatGPT. The session will provide a conversation opportunity between teachers and students in this rapidly changing area, and a valuable chance to hear the learner's perspective.
Event Date: 23/3/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Anthony Ho (EDC)
Honourable moderator for Q&A session: Prof David Shum, Dean of FHSS
EDC Coordinator: Darren Harbutt
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
ChatGPT is the latest generative AI tool to hit the news and universities worldwide are racing to respond to the challenges to academic integrity and opportunities to higher education it offers. In this online session, a range of participants discuss the big issues surrounding ChatGPT and other AI technology, and outline possible responses universities can make.
Event Date: 16/2/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Darren Harbutt (EDC), Mr Dick Chan (EDC), Mr Adam Forrester (ELC), Prof Song Guo (COMP),Dr Melody Lu (CPCE),Prof Eric Friginal (ENGL)
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EDC: Impact of changes in the modes of delivery on academic performance by Mr Kenneth Tam
EDC: Global Classroom for enhancing inter-cultural knowledge by Dr Eric Tsui
ENGL: ENGL online initiatives by Prof. Eric Friginal & Dr Renia Lopez
ISE: Educational research by Dr Y.M.Tang
OUS: Evaluation Study of the Three Offshore Online SL Subjects by Prof. Daniel Shek
Event Date: 22/2/2023
Presenter(s): Mr Kenneth Tam (EDC), Dr Eric Tsui (EDC), Prof. Eric Friginal (ENGL), Dr Renia Lopez (ENGL), Dr Y.M. Tang (ISE), Prof. Daniel Shek (OUS)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EE: VR, AR & machine learning by Dr Fung Yu-fai
LIB: Using DataCamp to Support Online Learning and Teaching of Data Literacy by Mr Ernest Lam
LMS: Gamification and simulation-based teaching by Dr Anthony Pang
SLLO & COMP: Metaverse and virtual learning platforms by Dr Grace Ngai
Event Date: 15/2/2023
Presenter(s): Dr Yu-fai Fung (EE), Mr Ernest Lam (LIB), Dr Anthony Pang (LMS), Dr Grace Ngai (SLLO)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents three departments:
ME: Virtual robotic platforms by Dr David Navarro-Alarcon
SD: Student Centered Learning using Web 3 technologies by Dr Gino Yu
SFT: Learner-content & Learner-learner/teacher online resources by Dr Tracy Mok
Event Date: 8/2/2023
Presenter(s): Dr David Navarro-Alarcon (ME), Dr Gino Yu (SD); Dr Tracy Mok (SFT)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
In this CIHK webinar, we will discuss the material conditions of and historical background to the use of Classical Chinese or Literary Sinitic in writing-mediated brush conversation between literati of Sinitic engaged in cross-border communication within Sinographic East Asia or the Sinographic cosmopolis, which corresponds with today’s China, North Korea, South Korea, Japan (including Okinawa, formerly the Ryukyu Kingdom) and Vietnam. Compared with speech as a modality of communication, real-time writing-mediated interaction between talking humans, synchronously face-to-face, seems uncommon. In any society, speaking is premised on one condition: the interlocutors must have at least one shared spoken language at their disposal, but even then, there are circumstances under which speaking is either physically not feasible or socially inappropriate. Could writing function as an alternative modality of communication when speaking is not an option due to the absence of a shared spoken language, as in cross-border communication settings? Whereas real-time writing-mediated face-to-face interaction is rare where a regional lingua franca was known to exist (e.g., Latin and Arabic), there is ample historical evidence of literati of Classical Chinese or Literary Sinitic from different parts of Sinographic East Asia conducting ‘silent conversation’, synchronously and interactively in writing mode using brush, ink, and paper. Such a pattern of writing-assisted interaction is still practiced and observable in pen-assisted conversation – pen-talk – between Chinese and Japanese speakers today, thanks to the pragma-linguistic affordance of morphographic, non-phonographic sinograms (i.e., Chinese characters and Japanese kanji). We will outline the historical spread of Classical Chinese or Sinitic texts from the ‘center’ to the ‘peripheries’, and the historical background to the acquisition of literacy in Sinitic by the people there. Their shared knowledge of Sinitic helps explain why, for well over a thousand years until the 1900s, literati from these places were able to speak their mind by engaging in ‘Sinitic brush-talk’ 漢文筆談 in cross-border communication.
Event date: 13/5/2022
Speaker: Prof. David C. S. Li
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Language and Languages and Chinese Language
- Keywords:
- History China Written communication Chinese characters Chinese language -- Written Chinese East Asia
- Resource Type:
- Video