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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Chen, Bei Jin Publisher Hong Kong Polytechnic University

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The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)

Resource Type:

Others

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