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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Chen, Bei Jin Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Resource Type Others Year 2023

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The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

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Marketing and Hotel, Travel and Tourism

Keywords:

Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)

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Others

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The Case of Wuzhen | GreatCase100

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