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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Chen, Danqun Polyu oer sim Yes

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Daming Shan Sky Resort | GreatCase100

The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Ski resorts -- Marketing

Resource Type:

Others

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