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Daming Shan Sky Resort | GreatCase100
The case of Daming Mountain Ski Resort demonstrates that innovative products and marketing strategies have succeeded in increasing patronage and filling the gap in local winter tourism.
- 0:01:47
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjgzNTEwMA==.html
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Danqun who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.