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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Huang, Wei Keywords Strategic alliances (Business)

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Cirque du Soleil | GreatCase100

The case of Cirque du Soleil shows how the branding of X Fantasy Land was successfully built through co-marketing, online pre-sales, and other strategies, creating record sales results.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Cirque du Soleil

Resource Type:

Others

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