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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Li, Long Zhou Keywords Tourism Language Chinese

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The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100

The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism -- Marketing China -- Beijing Tourism

Resource Type:

Others

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