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The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- 0:01:47
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Li Long Zhou who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MTcyMjcwOA==.html