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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Lin, Pearl Creator / Instructor Wang, Yi Ning Keywords China -- Hangzhou

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Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.

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Marketing and Hotel, Travel and Tourism

Keywords:

China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits

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Others

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Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

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