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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Lin, Pearl Creator / Instructor Yang, Yan Di Keywords China -- Beijing

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Da Dong Roast Duck | GreatCase100

The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing

Resource Type:

Others

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