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Da Dong Roast Duck | GreatCase100
The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.
- 0:01:58
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Yang Yan Di who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4OTQ1OTM5Mg==.html