PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Shi, Lei Keywords Food service -- Marketing

Others

“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.