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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Shi, Yu Fei Keywords Family vacations

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The Ritz Carlton Riz-Kids Program | GreatCase100

The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing

Resource Type:

Others

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