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The Ritz Carlton Riz-Kids Program | GreatCase100
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- 0:01:39
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzc4NjA2MA==.html
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Shi Yu Fei who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.