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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Sum, Ka Man Carman Keywords Marketing Resource Type e-book

e-book

Customer Relationship Management: A Multifaceted Concept

This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

Subjects:

Marketing

Keywords:

Customer relations -- Management Marketing

Resource Type:

e-book

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