Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Xu, Yi Li Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Tags sim IP

Others

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Museums -- Marketing Gu gong bo wu yuan (China)

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Keywords

Resource Type

Creator / Instructor

Affiliation

Language

Used in

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results