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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Yan, Shu Jing Keywords Festivals -- Marketing Year 2023

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Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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