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Results for: Affiliation Hong Kong Polytechnic University Creator / Instructor Yu, Yue Keywords Restaurants -- Marketing

Others

The Wynn Palace Macau | GreatCase100

The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing

Resource Type:

Others

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