Others
The Wynn Palace Macau | GreatCase100
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- 0:01:39
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MDAyMjA3Mg==.html
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Yu Yue who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.