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  • Others 
    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    "Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

    The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Video 
    Fundamentals of Modern Marketing

    Fundamentals of Modern Marketing

    An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.

    Subjects:
    Marketing
    Keywords:
    Marketing
    Resource Type:
    Video
     
  • e-book 
    Customer Relationship Management: A Multifaceted Concept

    Customer Relationship Management: A Multifaceted Concept

    This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

    Subjects:
    Marketing
    Keywords:
    Customer relations -- Management Marketing
    Resource Type:
    e-book