Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.
This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.
