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  • e-book 
    Customer Relationship Management: A Multifaceted Concept

    Customer Relationship Management: A Multifaceted Concept

    This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

    Subjects:
    Marketing
    Keywords:
    Customer relations -- Management Marketing
    Resource Type:
    e-book
     
  • Video 
    Why information literacy is important

    Why information literacy is important

    In this video, Prof Klaus Tochtermann, the Director of Leibniz Information Centre for Economics (ZBW) and Professor of Media Informatics of University of Kiel in German shares his view on the importance of becoming information literate.

    Keywords:
    Information literacy
    Resource Type:
    Video
     
  • Video 
    Identifying business information sources

    Identifying business information sources

    In this video, a team of students are working together to create a business plan--a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals. What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence

    Keywords:
    Business planning Proposal writing in business
    Resource Type:
    Video
     
  • Video 
    How to select the right business databases

    How to select the right business databases

    For most of us, research starts with a search engine like Google. Is a search engine always the best tool for getting business information? Have you experienced the frustration of not being able to find what you need online? In this video, the students on the team are about to face some challenges as they begin their information search.

    Keywords:
    Business planning Corporations -- Finance Proposal writing in business
    Resource Type:
    Video
     
  • Others 
    Search the business databases

    Search the business databases

    In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.

    Keywords:
    China -- Hong Kong Economic conditions -- Statistics Business -- Databases
    Resource Type:
    Others
     
  • Video 
    Power search in Google

    Power search in Google

    With power searching, you can quickly identify the many freely available, top-quality reports produced by professional bodies such as top investment banks, accounting firms, and management consultancies. In this video, a student, Christina demonstrates three advanced search tips on Google.

    Keywords:
    Google (Firm) Web search engines Internet searching
    Resource Type:
    Video
     
  • Video 
    How to find journal and magazine articles

    How to find journal and magazine articles

    In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?

    Keywords:
    Information retrieval Information resources -- Evaluation Bibliometrics
    Resource Type:
    Video
     
  • Others 
    Search the journal databases

    Search the journal databases

    In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.

    Keywords:
    Business -- Periodicals Information retrieval Information resources -- Evaluation Bibliometrics Scholarly periodicals -- Ratings rankings
    Resource Type:
    Others
     
  • Video 
    Stock market investing

    Stock market investing

    In this video, a member of the team discovers a piece of surprising investment advice that she shares with her teammates. Watch the video to see the competition results and learn about the investment advice. What goes wrong?

    Keywords:
    Investments Investment analysis Stocks -- Prices
    Resource Type:
    Video
     
  • Video 
    Insight from an industry analyst - Sharing on how to deals with information at various stages of research

    Insight from an industry analyst - Sharing on how to deals with information at various stages of research

    In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?

    Keywords:
    Investments Business -- Research -- Methodology Investment analysis
    Resource Type:
    Video