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Hong Kong Polytechnic University
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Video
From the animation of two process managers, who do you think is a better process manager for the organization?
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Video
A basic introduction to Business Process Management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Video
How to use Bloomberg to retrieve company financial data
- Subjects:
- Finance
- Keywords:
- Financial statements Corporations -- Finance Corporation reports
- Resource Type:
- Video
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Video
How to use Bloomberg to screen companies by specific criteria
- Subjects:
- Finance
- Keywords:
- Investments Stocks Corporations -- Finance Equity
- Resource Type:
- Video
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Video
How to use Bloomberg to collect equity and market data
- Subjects:
- Finance
- Keywords:
- Stocks Corporations -- Finance Capital market
- Resource Type:
- Video
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Video
How to use Bloomberg to collect foreign exchange data
- Subjects:
- Finance
- Keywords:
- Money market Foreign exchange Foreign exchange rates
- Resource Type:
- Video
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Video
How to use Bloomberg to search for business and industry reports
- Subjects:
- Finance
- Keywords:
- Business Corporations Corporations -- Finance
- Resource Type:
- Video